Natural Dietary Supplements

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Natural Health Supplement News

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New Natural Supplements

Whether you are a small vitamin shop or a large natural foods grocer, you can count on for the latest updates on new dietary supplements and the entire natural products industry. We stay in touch with industry leaders, groundbreaking researchers, and influential regulators to provide important updates on the natural dietary supplements industry. For more, visit our health and dietary supplements news section.



Life is an evolution, as we move throughout the stages of development and aging. From puberty, females tend to have more complicated life stages than men, physiologically speaking. 

From a sales standpoint, traditional Chinese medicine (TCM) and Ayurvedic medicine are becoming increasingly popular in the United States. So, as a retailer, it can prove highly beneficial to know more about these forms of medicine and some key associated herbal supplements that may benefit your customers’ needs.

Life Line FoodsBest Value Vitamins is a new brand of supplements from Life Line Foods. This line has an SRP of less than $16.99 per item to meet the needs of a growing market that want value-priced, highpotency liquid vitamins. The seven products will reach an under-served demographic and help as many people as possible to ensure and maintain good health.

SolgarSolgar has recently introduced two new vegetarian and kosher certified acetyl L-carnitine products. Acetyl L-Carnitine 500 mg Vegetable Capsules and Acetyl L-Carnitine 1000 mg Tablets are said to promote memory and sustain cognition while shielding the brain from oxidative stress.

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Bluebonnet NutritionBluebonnet Nutrition recently added a glutenfree and kosher-certified vitamin E complex to its line of vitamins. The company claims the vitamin will provide significant amounts of d-alpha and d-gamma tocopherols from soybeans and tocotrienols from sustainably-sourced, nonhydrogenated palm oil.

Heel USAHeel USA recently introduced Adrisin, a natural blend of plants and minerals designed to provide temporary relief from common allergic symptoms. The product is suitable for all ages, is non-drowsy and may be taken along with other medications without the risk of drug interaction.

Barlean's Organic OilsBarlean’s Organic Oils has added Mango-Peach and Pina Colada to its line of smooth and creamy omega supplements. Both flavors are rich in essential omega-3 fatty acids (360 mg DHA, 360 mg EPA, 26 mg ALA plus other omegs-3s, -6s, - 9s) and are made with all-natural flavors, colors and sweeteners.

Rainbow Light Nutritional Systems

Rainbow Light Nutritional Systems now offers Busy Brain Release. The product delivers L-theanine and GABA, contains B vitamins and herbs like skullcap and lavender, which can offer nervous system support. Studies indicate that these ingredients support calmness, mental clarity, focus, better sleep as well as helping the body’s ability to adapt to stress.

LifeSeasonsLifeSeasons now offers 12 new products, Immuni- T, Diabet-X, Visibili-T, Pros-T, Healthy Aging, Hyper-T, Mobili-T, Metabolism, Clari- T, Daily Omega Complex, Breathe-EZ and Choles-T, which were formulated to support the changing nutritional needs of customers. LifeSeasons emerged from a need to make it easier for individuals to “respond quickly and confidently as their bodies change with age.”