Natural Dietary Supplements

Find reliable answers to your questions with natural dietary supplements news and feature stories at Our writers pore over the research and investigate every angle to provide you with the most accurate and timely information.

Natural Health Supplement News

As a natural products retailer or supplier, it's your job to stay ahead of the latest news and information about natural dietary supplements so you can give your customers the best options for optimal health. Our writers understand how important that job is. That's why they go to great lengths to ensure they deliver the latest in health news and research in our feature articles.

New Natural Supplements

Whether you are a small vitamin shop or a large natural foods grocer, you can count on for the latest updates on new dietary supplements and the entire natural products industry. We stay in touch with industry leaders, groundbreaking researchers, and influential regulators to provide important updates on the natural dietary supplements industry. For more, visit our health and dietary supplements news section.



American Health added a new formula to its Ester-C Specifics line: Ester-C with D3 Bone & Immune Health Complex. The supplement combines 1,000 mg of non-acidic Ester-C with 5,000 IUs of vitamin D3 in a once-daily complex.  Vitamin C is essential for collagen production while vitamin D is needed for calcium absorption.



NOW Foods launches NOW Superfruit Liquid Multi, which offers the fast absorption of nutritional liquids and the antioxidant protection of super fruits. The formula provides the blended support of 27 nutrients, core vitamins and minerals as well as eight antioxidant-rich superfruits, including organic açaí, organic blueberry and pomegranate extract.


Super Meshima from Mushroom Wisdom supports immune health by benefiting B-cells and T-lymphocytes as well as the activity of natural killer cells. Meshima mushroom grows on mulberry trees indigenous to “Women’s Island” in Japan. Japanese and U.S. studies demonstrate its immune enhancing activity in maintaining breast health.

Keratin Booster is new from Reserveage Organics. The keratin is made with a unique process to ensure its bioavailability and the formula also contains biotin and resveratrol. Keratin and biotin benefit the nails, skin and hair, and resveratrol supports skin health, according to the company.


Kyolic 101 Stress & Fatigue Relief is available from Wakunaga of America. The supplement is a blend of Kyolic Aged Garlic Extract along with GABA and vitamins B12, B6 and B1. The product is said to enhance the body’s ability to cope with emotional and mental stress along with contributing to higher energy levels and immune


Bluebonnet Nutrition introduces BCAAs Vcaps, which offer 3,000 mg per serving of vegetarian-sourced L-leucine, L-isoleucine and L-valine from Ajinomoto. The Vcaps are pharmaceutical grade in a 4:1:1 ratio “to support muscular health and repair in individuals engaged in strength exercise, such as bodybuilders, weekend warriors and other individuals with active lifestyles,” says Bluebonnet.

There are many paths to the heart: The notion rings true both in love and dietary supplementation. There is a vast and growing block of products claiming to support cardiovascular health, in one fashion or another. The consumer must wade through a steady stream of targeted and often conflicting health claims to suit their given need, and they need all the help they can get from knowledgeable sources. This is where their friendly supplements retailer can step in, to guide them in one of the myriad approaches to a healthier heart through natural means.

Staring at the clock, pulling the cover over our heads and watching late-night TV with the hopes of drifting off to La-La Land. For those that routinely find themselves counting sheep into the wee hours of dawn, it might be time to consider supplements that support healthy sleep patterns.

Bone and joint care is one of those things many people don’t think about until something hurts. But recently, some bone and joint topics have made national headlines, which might leave your shoppers with some unanswered questions about how best to maintain bone strength and joint mobility throughout life.