Natural Dietary Supplements

Find reliable answers to your questions with natural dietary supplements news and feature stories at Our writers pore over the research and investigate every angle to provide you with the most accurate and timely information.

Natural Health Supplement News

As a natural products retailer or supplier, it's your job to stay ahead of the latest news and information about natural dietary supplements so you can give your customers the best options for optimal health. Our writers understand how important that job is. That's why they go to great lengths to ensure they deliver the latest in health news and research in our feature articles.

New Natural Supplements

Whether you are a small vitamin shop or a large natural foods grocer, you can count on for the latest updates on new dietary supplements and the entire natural products industry. We stay in touch with industry leaders, groundbreaking researchers, and influential regulators to provide important updates on the natural dietary supplements industry. For more, visit our health and dietary supplements news section.



There are 157.2 million females living in the United States (1), and all are fair game to be natural products shoppers. After all, millions of women want to become moms, and could benefit from proper nutrition; nearly all will go through menopause and may be looking for natural relief; and all want to avoid breast cancer and may want to hear how supplements can help.

The natural products industry has been dissecting the proposed guidelines for new dietary ingredients (NDIs) since the U.S. Food and Drug Administration (FDA) made them public in July. Last month, WholeFoods explained some of the technical parts of the document and what they could mean for supplement makers. But, there’s another side of the story: the human side, specifically how companies are reacting to the document.


The road to good health starts during childhood when good habits for optimal wellness are formed. But, any parent can tell you that embedding these behaviors in a child isn’t always easy.

The rapidly expanding world of marine oils hasn’t slowed its growth spurt in recent years, all because of the simple fact that demand has continued to skyrocket. One by one, individual consumers have awakened to the applicability of fish and other marine oil supplements to a wide range of critical health issues.

Fitness and nutrition go hand in hand, so it is important that natural products retailers know which nutrients are necessary for customers that regularly exercise. Whether they are training for a marathon, bodybuilding, trying to lose weight or simply staying active, shoppers need certain nutrients to replenish their bodies and help them to perform. Here is a guide to some key supplements that will get the job done!

Jarrow Formulas has expanded its offerings with R-Alpha Lipoic Acid, which is formulated with Bio-Enhanced Na-RALA. R-Alpha Lipoic Acid is said to support sugar and lipid metabolism plus energy and antioxidant production. The “R” form of Alpha Lipoic Acid is the naturally occurring form found in the human body.
SRP: $29.95 for 60 vegetarian capsules.

Orange Mango Liquid Multi Vitamin/Mineral has been relaunched by Trace Minerals Research. The product is now formulated with resveratrol plus over 90 nutrients. Sweetened with organic agave nectar, the multivitamin offers 600 mg of calcium, B-vitamins, amino acids and more.
SRP: $39.99 for 30 fl. ounces.

Hero Nutritionals introduces new sugar-free gummy vitamins for all family members to enjoy. The Yummi Bears and Slice of Life vitamins are also allergen-free, gluten-free, dairy-free and contain all-natural flavors and colors.

Amerifit, a division of Martek Bioscience, introduces the Brain Strong line with life’sDHA. The adult formula contains 900 mg of DHA and comes in softgel form. The kids formula offers 100 mg of DHA and comes in gummy form. The toddler formula comes in a powder packet that can be mixed with food (100 mg of DHA). And, Prenatal DHA softgels (350 mg of DHA)–multivitamin combo packs are available.