Natural Dietary Supplements

Find reliable answers to your questions with natural dietary supplements news and feature stories at Our writers pore over the research and investigate every angle to provide you with the most accurate and timely information.

Natural Health Supplement News

As a natural products retailer or supplier, it's your job to stay ahead of the latest news and information about natural dietary supplements so you can give your customers the best options for optimal health. Our writers understand how important that job is. That's why they go to great lengths to ensure they deliver the latest in health news and research in our feature articles.

New Natural Supplements

Whether you are a small vitamin shop or a large natural foods grocer, you can count on for the latest updates on new dietary supplements and the entire natural products industry. We stay in touch with industry leaders, groundbreaking researchers, and influential regulators to provide important updates on the natural dietary supplements industry. For more, visit our health and dietary supplements news section.



The 2012 Natural Products Expo West tradeshow was the largest in its 30-year history. Some 60,000 industry members attended the event, which ran March 8–11 at the Anaheim Convention Center. Show organizers said attendance of retail buyers grew 13% this year, which made for a good show, say many exhibitors.

Washington, D.C.—A recent study commissioned by the Council for Responsible Nutrition (CRN) found that dietary supplement use for adults ages 18 and over is on the rise. Compared to 66% of adults in the U.S. in 2010, supplement usage is now at 69%.

New from Buried Treasure is Cardio Care+. This liquid supplement offers a combination of nutrients that are research-backed to have heart-protective properties, says the company. Says Buried Treasure, “These readily bioavailable Liquid Advantage vitamins, herbs, phytonutrients and antioxidants synergistically support cardiovascular health.”

Herbalist & Alchemist now offers Maca Extract. The supplement is sourced from maca grown in Peru “and is a nutritious tonic that supports healthy sexual libido and function,” says the company. Several sizes are available (1 oz, 2 oz, 4 oz, 8 oz and larger on request).
SRP: $13, 1 oz.

Diamond Herpanacine of PA
introduces Diamond Eye Health, for long-term eye health using a combination of safe ingredients including beta-carotene, vitamin C, vitamin E, zinc, copper, lutein, zeaxanthin, bilberry, butcher’s broom, eyebright, citrus bioflavonoids and CoQ10.

Jarrow Formulas launched PhosphOmega, a naturally bound phospholipid-omega-3 fatty acid complex. PhosphOmega is sourced from the pristine waters of the North Sea and derives from fish after the unbound omega-3 oil has been pushed out. PhosphOmega has undergone testing for toxins like heavy metals and PCBs.

nutriScoop is a line of scoopable, powder supplements from myCeuticals. Says the company, “The products feature highly-effective, organic nutrient-dense SuperFoods like acerola, macqui, goji, spirulina, chlorella, maca, kale, beets, blueberries, raspberries, tomatoes, spinach, gingko, dandelion, cayenne and more.” Available are: Berry Blend, Veggie Vitale, Algae Trim, Gentle Detox, Vegetein and Maca Balance.

EuroPharma, Inc. developed Viragen to offer immune system support year round. The product features Ravensara oil, which is concentrated from the leaves of the Ravensara aromatica tree. Combined with other plant oils, the synergy of the ingredients supports bronchial airways and the body’s immune defenses, says the company.

In many ways, the name of the game in retailing is keeping up with new trends. Here, we discuss one of the hottest segments in the natural products channel: antioxidants. Thanks to their free radical scavenging capabilities, these important nutritional aids benefit many aspects of health. And, shoppers have taken notice and are actively seeking out antioxidant formulas.