Natural Dietary Supplements

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Natural Health Supplement News

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New Natural Supplements

Whether you are a small vitamin shop or a large natural foods grocer, you can count on for the latest updates on new dietary supplements and the entire natural products industry. We stay in touch with industry leaders, groundbreaking researchers, and influential regulators to provide important updates on the natural dietary supplements industry. For more, visit our health and dietary supplements news section.



Onnit Labs introduces three all-natural supplements. ShroomTech Sport is said to improve endurance, oxygen utilization and energy with Cordyceps. ALPHA Brain contains acetylcholine and gamma-aminobutyric acid (GABA) boosting nutrients, which, according to the company, can improve mental drive and create a calm focus. New Mood consists of L-tryptophan and 5-HTP, which are said to improve mood and induce a sense of relaxation and calm.

Pop quiz: Which of the following could be indicators of future heart problems?
a. Unhealthy cholesterol levels
b. High blood pressure
c. Elevated homocysteine levels
d. All of the above
e. What’s homocysteine?!?

The wide and diverse range of marine oil products, and the omega-3 content they all offer, has ascended the ranks to health staple status over recent years. Consumers are now beginning to plumb deeper into the inner lives of their marine oil selections, and to ask more of them in both efficacy and stability.

Kids are taught how to balance, whether it’s learning to walk, carrying dinner plates to the sink or keeping the momentum on a seesaw without falling off. Most Americans are not applying what they learned on the playground to their eating habits. Too many are letting their nutrition crash to the ground by not achieving their recommended dietary allowance (RDA) of minerals such as iron, while other minerals, like calcium, are sometimes devoured to a dangerous extent.

Tampa, FL—Fermented wheat germ extract, known in the immune health category, has given researchers reason to study its other potential benefits.

Washington, D.C.—Industry members have had some positive things to say about a new bill aimed at stopping the manufacturing, selling and marketing of illegal anabolic steroids masquerading as supplements and similar imitation drugs.

New from Bluebonnet Nutrition is Extreme Edge, three supplements intended for bodybuilders, strength-trained athletes and endurance athletes. The system combines pre-, during and post-exercise supplements. All are Certified for Sport by NSF and free of any banned substances.

Effer-C Elderberry from NOW Foods is an effervescent drink mix powder pack that contains 1,000 mg of vitamin C plus antioxidants and CoQ10 for energy and immune system support. It is made with BetterStevia and xylitol to keep the mix sugar free. The product is packaged in individual servings.
SRP: $12.99

GMO- and soy-free Phosphatidylserine (PS) is part of the new Advanced Solutions line from Reserveage Organics. PS is considered among the most important of all brain-supporting nutrients, according to the company, benefiting memory, mental performance, attentiveness and reaction time. This formula uses Sharp PS Green from Enzymotec, sourced from expeller-pressed sunflower seeds.