New from NOW Foods is an immune-support supplement in the form of individual drink stick packets with a citrus flavor. The product, called Healthy Immune, includes vitamins C and D3 with colostrum, as well as zinc, selenium, the immune health ingredient EpiCor and herbs like olive leaf and elderberry.

Solgar Vitamin and Herb launched a fish oil that tastes great and is easy to take, says the company. Solgar minnows omega-3 mini bursts are small, chewable and have no fishy aftertaste. Soft gels come in Tutti Frutti Sorbet Flavor and deliver 364 mg of EPA and 280 mg of DHA per serving.

New from Barlean’s is a Key Lime flavor for its Omega Swirl line. Delivering over 2,000 mg of omega-3s EPA and DHA per tablespoon, the product is made with Barlean’s Fresh Catch molecularly distilled fish oil. The company touts a smoothie taste and texture for the products, which are gluten free and naturally sweetened with xylitol.

Zurich, Switzerland—The international peer review journal Heart printed a study from Switzerland on dietary calcium and supplement intake and the risk of heart disease and stroke.

Washington, D.C.—An amendment to the Food and Drug Administration Safety and Innovation Act (Bill S.3187) put forth by U.S. Senator Richard Durbin (D–IL) wouldn't have been popular with supplement supporters.

Already a leader in the nutritional lipids industry, DSM supplemented its market hold by acquiring omega-3 fatty acid leader in Ocean Nutrition, the company announced on May 18th.

DSM’s acquisition capitalizes on a market already well-established by strong scientific backing of nutritional lipids, while also offering significant growth opportunity for the foreseeable future. Ocean Nutrition Canada is the world’s largest supplier of fish-derived Omega-3 fatty acids to the dietary supplement and food and beverage markets.

As brain health has a sizable influence on quality of life, it’s no wonder that supplement manufacturers have taken up the mantle of expanding the category. It’s also no surprise that consumers, for their part, are flocking to these brain boosters like they do their multivitamins and heart health supplements.

Mushrooms are sold in every produce department, but are they in your supplement aisles? Medicinal mushrooms should be right there as options for keeping your customers strong and healthy. The mushrooms most Asian cultures have been using for thousands of years are currently growing in popularity in the United States with advances in medical research. With immune systems enhancers, heart health supporters and diabetic aids, mushrooms can offer your customers much more than just being another topping on a slice of pizza.

Jarrow Formulas now has a 180-capsule bottle of its Saccharomyces Boulardii + MOS probiotic. This beneficial yeast survives the stomach acid as it helps to support gastrointestinal health. While it promotes the overall health of the intestinal tract and enhances immune function, it’s most important function may be to protect intestinal flora when they are under attack, such as during antibiotic use or during travel, the company says.

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