Natural Vitality now carries Vitality B Complex and Vitality C Complex. These “foodiceuticals” come from plants organically grown in rich soil. States the company, “These farm-to-capsule complexes contain nutrients and cofactors as they exist in nature.” The only manufactured item is the vegan capsule (made from tapioca).

New from Heel USA is a pocket-sized version of its Adrisin homeopathic allergy medicine. Heel says Adrisin offers temporary relief from a runny nose, watery eyes, sneezing and skin irritations. Says the company, “Allergy sufferers will enjoy the 15-count individually wrapped tablets because it can go anywhere active people go.”
SRP: $3.99, 15-pack

Plants give us so much of what we need to survive and thrive. For a long time, it’s been understood that many plant species house a large and diverse supply of omega fatty acids. The research world and most of the consuming public know how important omegas are to our health, but a refined and specific knowledge about which plant-based omega sources suit different needs still eludes many. There are also useful details about extraction, delivery options and recent developments within this category for retailers to familiarize themselves with, so let’s get started.

What causes apples or bananas to brown? The culprits are enzymes, which oxidize phenolic compounds to make o-quinones. O-quinones produce a brown color by reacting to form compounds with amino acids or proteins. These catalysts serve a similar role in our bodies, as they are used to accelerate the process of turning one substance into another.

London, United Kingdom—The bad news continues for proponents of DMAA (dimethylamylamine). U.K. regulators have decided to ban a popular sports supplement that contains the ingredient. 

When it comes to beauty, many consumers are drawn to topical products. But there’s more to the story of moisturized, healthy and vibrant skin, hair and nails. Tell shoppers that beauty starts from the inside, and not just figuratively speaking. Cosmeceuticals can be ingested orally to benefit the skin, hair and nails as the perfect companion to topicals like lotions or balms. 

MasQuelier’s USA has come to market with MasQuelier’s French Pine Bark Extract (200 mg). This research-backed extract supports the heart, vascular system and eyes while reducing visible signs of skin aging. The product, which also incorporates Original OPCs, works with antioxidant protection, collagen support and circulatory support.

Whey Fantastic from Excel Performance Nutrition claims to be the first all-natural whey protein shake that tastes great, even when mixed just with water (backed by a 100% Great Taste Money Back Guarantee). Whey Fantastic delivers 20 g of rBST-free protein and 3 g of fiber per serving with 0 g trans-fat. A free Whey Fantastic Taste Test Kit is available so retailers can taste the product.


Carlson Laboratories
launched cod liver oil in a bubble gum flavor for kids. The formula remains the same as the existing Carlson for Kids Cod Liver Oil with 250 mg of DHA and 200 mg of EPA per serving. The Carlson line includes numerous other marine oils in various delivery formats.