December 2, 2011 has come and gone. Now, the natural products industry holds its collective breath to see how the U.S. Food and Drug Administration (FDA) will respond to the comments filed in reaction to its proposed guidance for industry on new dietary ingredients (NDIs). This document has the potential to affect nearly everyone with a stake in the dietary supplements industry.

Whether it’s work, family or another worry that goes through our brains in the wee hours of the morning, sometimes we need a little dust from the Sandman. Some may shy away from the groggy, drone-like side effects that major sleep medicines cause, hoping to find a more natural option. Luckily, there are many marketable supplements out there that can give your customers a good night’s sleep with very little complications.

New from American Health are Ester-C Effervescent Vitamin C Packets in a natural orange flavor. The powder dissolves in 4–6 fl. oz. of water, which “delivers the advanced active immune system support and potent antioxidant activity,” says the firm. The formula includes 1,000 mg of Ester-C, essential vitamins such as B6 and B12, plus electrolytes. SRP: $17.99, 21 ct.

Rejuv-A-Wafers from Sun Chlorella USA for dogs and cats offer nature’s most nutritious “superfood.” Highly bio-available chlorella is the signature ingredient in this daily supplement, but Rejuv-A-Wafers is also packed with beneficial antioxidants, vitamins C and A, plus minerals, protein, beta-carotene and fiber that will help your pet to thrive.
SRP: $29.95 (60 wafers).

Introducing a new high potency Omega-3 1,000 Fish Oil from Licata Enterprises under the Nature’s Concept and Private Label brands. The 1,000 mg softgels contain 300 mg of EPA and 200 mg of DHA for a total of 500 mg Omega-3 fatty acids. The higher potency softgel allows consumers to swallow fewer pills for the same great benefits.

Jarrow Formulas added a new flavor to its whey protein line. Berry joins the chocolate, vanilla and unflavored varieties of the whey protein concentrate with no artificial sweeteners, colors or additives included. The whey protein is free from recombinant bovine growth hormone, and made within a facility that uses U.S. cows and supports local dairy farms. Whey protein has the possibility of promoting muscle repair and growth.

Bluebonnet Nutrition reintroduced Maxi One and Maxi Two Caplets one-a-day and two-a-day multis, respectively. They have been reformulated with higher levels of B vitamins plus select coenzyme forms (75 mg of each B vitamin in Maxi One and 100 mg of each in Maxi Two per serving) and highly efficient, patented Albion chelated minerals, as well as a blend of superfruits.

Enzymedica introduced Kids Digest Chewables, a soft, all-natural, sugar-free enzyme tablet made for children who may have trouble swallowing pills. The tablets are vegan and kosher, and free of fillers and allergens. They contain l-leucine and inulin, which promote good digestive health. Enzymedica claims that growing children experiencing stomach discomfort will benefit from digestive enzymes for GI tract health.

Redd Remedies added four new gluten-free, condition-specific supplements to its portfolio. Crave Stop is designed to help manage sugar cravings and support weight management; In Joy is meant to promote emotional strength; Thyroid Strong can promote a healthy metabolism; and UTSoothe promotes a healthy urinary tract and bladder, according to the company.