Natural Dietary Supplements

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Natural Health Supplement News

As a natural products retailer or supplier, it's your job to stay ahead of the latest news and information about natural dietary supplements so you can give your customers the best options for optimal health. Our writers understand how important that job is. That's why they go to great lengths to ensure they deliver the latest in health news and research in our feature articles.

New Natural Supplements

Whether you are a small vitamin shop or a large natural foods grocer, you can count on for the latest updates on new dietary supplements and the entire natural products industry. We stay in touch with industry leaders, groundbreaking researchers, and influential regulators to provide important updates on the natural dietary supplements industry. For more, visit our health and dietary supplements news section.



New from Advanced Nutrition by Zahler is the Prenatal+DHA product line. The formula is said to surpass the nutrient profile of both OTC and prescription supplements in completeness, potency and ingredient quality. For instance, Zahler Prenatal+DHA Premium offers 250 mg of vegetarian DHA, 1,000 IU of vitamin D, 400 mg of chromium (for maternal glucose regulation), 900 mcg of lutein/zeaxanthin and 15 mg of riboflavin.

Jarrow Formulas revamped its packaging design to emphasize its logo and to align the look of the product line. The redesign features consistent imagery and colorful schemas representing  various product categories.

Trace Minerals Research now offers Liquid Magnesium and a reformulated Electro-Vita-Min Daily 5. The Liquid Magnesium has 300 mg of magnesium citrate/magnesium chloride and has a tangerine flavor (sweetened with xylitol, stevia and other natural sweeteners). The reformulated Electro-Vita-Min Daily 5 now contains essential fatty acids from organic flax seed powder and a suggested three-a-day serving size.

Twinlab launched four gluten-free and non-GMO CleanSeries protein powders (Veggie Protein, Sport Protein, Whey Protein Isolate, Soy Protein Isolate) and the Pre-Workout Activator for energy. All meet the needs of athletes and workout enthusiasts. There are no artificial colors or flavors in what spokesperson and celebrity trainer Joel Harper calls an “amazing product line.”

As the weather heats up, many of your customers will be ramping up their physical activity levels. Accordingly, WholeFoods has decided to provide you with five months of education on Sports Nutrition. The subjects we’ll cover within this fast-growing natural products segment include Foods and Drinks for Athletes, Energy and Endurance, Muscle Support, Respiratory Support and this month’s topic, Weight Management.

The gift of life comes with the curse of aging. Some embrace their lines and wrinkles as badges of honor, while others try to fight off the beast as long as naturally possible. Those who want to keep their youthful glow may have their favorite creams, serums and lotions to ward off the look of old age, but may come to you wondering, “Is there anything else I can do?” Guide their soft-skinned hands to the supplement section and introduce them to cosmeceuticals, an internal anti-aging option that won’t involve any rubbing. Anti-aging supplements come in many different forms, some that your customers may not realize could benefit their skin from within, but all have the potential to keep your customers looking fresh and youthful for years to come.

As an independent natural products retailer looking to improve your store, how do you tackle the world’s largest natural products industry trade show, Natural Products Expo West?

What’s going on in that head of yours? A lot! Neurons are firing, blood is pulsing, hormones are being secreted and other players in the symphony of brain activity are working in harmony. But this accord can be disrupted, sometimes by aging, diet, genetic makeup or other factors. In the end, one’s memory and mood could suffer. Luckily, a smart nutritional regimen can support brain health today and many years down the road.

fatty liver supplements

Kanagawa, Japan—Non-alcoholic steatohepatitis (NASH), an extreme form of fatty liver disease, can be severe and lead to cirrhosis. Researchers from Kanagawa Institute of Technology in Japan believe a mixture of vitamin E analogs (tocotrienols and alpha-tocopherol) may help, based on data from a new small animal study.