Mushrooms are sold in every produce department, but are they in your supplement aisles? Medicinal mushrooms should be right there as options for keeping your customers strong and healthy. The mushrooms most Asian cultures have been using for thousands of years are currently growing in popularity in the United States with advances in medical research. With immune systems enhancers, heart health supporters and diabetic aids, mushrooms can offer your customers much more than just being another topping on a slice of pizza.

Jarrow Formulas now has a 180-capsule bottle of its Saccharomyces Boulardii + MOS probiotic. This beneficial yeast survives the stomach acid as it helps to support gastrointestinal health. While it promotes the overall health of the intestinal tract and enhances immune function, it’s most important function may be to protect intestinal flora when they are under attack, such as during antibiotic use or during travel, the company says.

New from Life Extension is Olive Leaf Vascular Support with Benolea (from Frutarom). This ingredient is said to help naturally modulate blood pressure levels already within normal range and is standardized to 16% oleuropein. Researchers using 1,000 mg per day of this formulation in a trial documented an average 11.5-point (mmHg) decline in systolic readings and 4.8-point drop in diastolic readings in eight weeks. 

Solgar No. 7 is a seven-ingredient supplement intended to show improvement in joint comfort within seven days. This once-daily alternative to glucosamine brings together bio-active nutrients that increase joint mobility, flexibility and range of motion. Says the company, “Solgar No. 7 helps get active consumers back on track…fast.”

Omega Swirl To-Go from Barlean’s includes the same multi-award–winning Omega Swirls in convenient, shelf-stable 30-single-serving pouch boxes. Each ultra-pure fish and flaxseed oil pouch contains an optimal daily dose of omega-3. The six dessert-like flavors are gluten-free and sugar-free. “Finally, a perfect Omega-3 anytime, anywhere!” says the company.

Bluebonnet Nutrition’s Extreme Edge line is composed of three products for hardcore bodybuilders, strength/resistance-trained athletes and endurance athletes to take before, during and after training. Certified for Sport by NSF, the line offers the nutrients athletes need for optimal muscle recharging, refueling and recovery.

RidgeCrest Herbals now offers Nail ReVive, a supplement that promotes nail health. It is said to benefit nail appearance by providing a nutrient complex to fill in nutrients one’s diet often lacks, a common cause for issues with one’s nail health. The formula contains a silica strength complex and a whole food nutritional complex for nail support.
SRP: $23.99

Taking care of household pets is a lot like taking care of small children, in that they simply cannot do it for themselves. Domesticated animals have had many of their instincts and much of their responsibility for their own survival replaced with the loving care of their owners. This, of course, means that their human caretakers must go the extra mile if these animals are to be as healthy as they can be, and good pet owners understand this.

In the United States, heart disease is responsible for nearly one in four deaths each year (1). It’s a given that taking care of the heart is one of the most important things a person can do to ensure good health throughout life. But, how to do so from a nutritional standpoint is a complex topic, and one that deserves our attention.