The 2012 Natural Products Expo West tradeshow was the largest in its 30-year history. Some 60,000 industry members attended the event, which ran March 8–11 at the Anaheim Convention Center. Show organizers said attendance of retail buyers grew 13% this year, which made for a good show, say many exhibitors.

Washington, D.C.—A recent study commissioned by the Council for Responsible Nutrition (CRN) found that dietary supplement use for adults ages 18 and over is on the rise. Compared to 66% of adults in the U.S. in 2010, supplement usage is now at 69%.

New from Buried Treasure is Cardio Care+. This liquid supplement offers a combination of nutrients that are research-backed to have heart-protective properties, says the company. Says Buried Treasure, “These readily bioavailable Liquid Advantage vitamins, herbs, phytonutrients and antioxidants synergistically support cardiovascular health.”

Herbalist & Alchemist now offers Maca Extract. The supplement is sourced from maca grown in Peru “and is a nutritious tonic that supports healthy sexual libido and function,” says the company. Several sizes are available (1 oz, 2 oz, 4 oz, 8 oz and larger on request).
SRP: $13, 1 oz.


Diamond Herpanacine of PA
introduces Diamond Eye Health, for long-term eye health using a combination of safe ingredients including beta-carotene, vitamin C, vitamin E, zinc, copper, lutein, zeaxanthin, bilberry, butcher’s broom, eyebright, citrus bioflavonoids and CoQ10.

Jarrow Formulas launched PhosphOmega, a naturally bound phospholipid-omega-3 fatty acid complex. PhosphOmega is sourced from the pristine waters of the North Sea and derives from fish after the unbound omega-3 oil has been pushed out. PhosphOmega has undergone testing for toxins like heavy metals and PCBs.

nutriScoop is a line of scoopable, powder supplements from myCeuticals. Says the company, “The products feature highly-effective, organic nutrient-dense SuperFoods like acerola, macqui, goji, spirulina, chlorella, maca, kale, beets, blueberries, raspberries, tomatoes, spinach, gingko, dandelion, cayenne and more.” Available are: Berry Blend, Veggie Vitale, Algae Trim, Gentle Detox, Vegetein and Maca Balance.

EuroPharma, Inc. developed Viragen to offer immune system support year round. The product features Ravensara oil, which is concentrated from the leaves of the Ravensara aromatica tree. Combined with other plant oils, the synergy of the ingredients supports bronchial airways and the body’s immune defenses, says the company.

In many ways, the name of the game in retailing is keeping up with new trends. Here, we discuss one of the hottest segments in the natural products channel: antioxidants. Thanks to their free radical scavenging capabilities, these important nutritional aids benefit many aspects of health. And, shoppers have taken notice and are actively seeking out antioxidant formulas.