Newly available from Host Defense: five liquid mushroom extracts in 1-ounce bottles. According to Host Defense, liquid extracts may provide faster absorption in the digestive system. The liquids may be taken directly from the bottle or added to a beverage like water, tea or juice. Varieties include: Chaga, Cordyceps, ChordyChi, Reishi and Stamets7.

The ballots are in. The votes are tallied. And now without further ado, we are thrilled to share with you the winners of the 2014 WholeFoods Natural Choice Awards.

Eating is certainly not as simple as chew, swallow and repeat. For many shoppers, the digestive process is rarely complete without a few hiccups along the way. Since digestive care may well comprise some of your most sought-after products, make sure you’re up to date on this dynamic category.

How is it possible that a supplement can be good for your brain, your skin and also your arthritic toe? Believe it or not, natural astaxanthin can help all of these parts of your body and a lot more. In fact, there are too many documented health benefits of natural astaxanthin to fit into this article, so for now we’ll focus on three of them:
• Joint health
• Skin health
• Brain health

Jarrow L. Rogovin, president of dietary supplements manufacturer Jarrow Formulas, Inc., based in Los Angeles, CA, is seeking answers about some recent practices at the U.S. Food and Drug Administration (FDA).

Washington, D.C.—The Federal Trade Commission (FTC) has won $2.2 million it its lawsuit against supplement maker Wellness Support Network Inc. (WSN) for making false or unsupported claims about its diabetes supplements.

Silver Spring, MD—A recent increase in shipments of the herb kratom to the United States has caught the attention of the U.S. Food and Drug Administration (FDA).

Weight management constitutes a perennial powerhouse in terms of supplement sales, and yet the category is far from settled and predictable.

Pet products are a big deal. So much so that a slew of “big box” retail outlets are devoted to the business of pet ownership. But pet dollars can still be captured at natural retail by properly presenting safe, healthful offerings and the right variety of products to suit the needs of the most common pets.