To increase consumer awareness of natural algae astaxanthin’s health benefits and differentiate it from synthetic astaxanthin, three leading producers are founding the Natural Algae Astaxanthin Association (NAXA). Fuji Chemical Industry Co. Ltd. (which offers the astaxanthin ingredient AstaReal), Algatechnologies Ltd. (AstaPure) and Cyanotech Corporation (BioAstin) will welcome other algae-based astaxanthin producers to the new trade group in the near future.

vitamin e alzheimer's asthma

 

Arlington Heights, IL—Two recent studies have shown vitamin E may be effective against oxidative stress, allergic asthma and functional decline in those with Alzheimer’s disease.

I AM enlightened nutrition has a new look and new products for the I AM enlightened creations line. New items include I AM Skinny, I AM Chakra Flower Elixirs and I AM Chakra Crystal Mists. I AM Skinny is a 2.5-oz. shot that features WellTrim IG to decrease appetite and enhance metabolism, fat metabolizer Kokum Fruit and ChromeMate to help maintain blood sugar levels.

New from Source Naturals is Serene Science, a line that includes L-Theanine for focused relaxation, Magnesium Serene for a peaceful body, L-Tryptophan for a positive mood, Theanine Serene and Theanine Serene With Relora for a calm mind and body, Kava for occasional anxiety, and Holy Basil for adrenal support.

Quality of Life Labs now offers Fucoxanthin MD, which features two thermogenic ingredients: Xanthingen and Greenselect Phytosome green tea. Both increase resting metabolic rate, making it easier to lose weight, says the company.

Reliance Private Label Supplements now offers a line of clean sports nutrition products. The Reliance Clean Fit line includes 13 different products and 20 SKUs. The line helps stores with their own brand meet athletes’ demand for clean, adulterant-free nutritional support.

Carlson Laboratories expands its vitamin E line with Tocomin SupraBio, which offers maximum absorption of the tocotrienol complex in the body. Extensive clinical research suggests that Tocomin SupraBio from red palm oil supports cardiovascular health, brain and liver function, as well as healthy skin and hair.

New from Wiley’s Finest are Easy Swallow mini fish oil softgels. The mini supplements are 55% smaller than traditional fish oils, but still contain 630 mg of EPA + DHA in two softgels (one serving). All Wiley’s Finest fish oils are made in the U.S. from sustainable wild-caught Alaskan Pollock and Pacific Whiting.


EuroPharma USA
now offers SagaPro, which supports healthy bladder strength, capacity and restful sleep. The formula is appropriate for both men and women and features wild-harvested angelica.