Natural Dietary Supplements

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Natural Health Supplement News

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New Natural Supplements

Whether you are a small vitamin shop or a large natural foods grocer, you can count on for the latest updates on new dietary supplements and the entire natural products industry. We stay in touch with industry leaders, groundbreaking researchers, and influential regulators to provide important updates on the natural dietary supplements industry. For more, visit our health and dietary supplements news section.



New from MegaFood are Daily Nutrient Booster Powders in 30-serving jars. The line of whole food powders includes Daily C-Protect for immune support, Daily Energy for sustained energy and healthy blood sugar levels, Daily Purify for healthy liver function and Daily Turmeric for cellular health before and after physical activity.

Redd Remedies has released Throat Drops, designed to soothe the throat and tired voices. These drops combine extracts from herbs like holy basil, ginger and sage with an essential oil cooling blend including eucalyptus and spike lavender to provide natural menthol vapors. Each bag has 16 drops. Flavors include Cherry, Cool Mint and Sweet Lemon.

Adam Now FoodsNew from NOW Foods is ADAM Men’s Superior Multiple Vitamins, daily vitamins designed to support everyday optimum health for men. These vitamins are made with ingredients like saw palmetto, lycopene, alpha-lipoic acid and CoQ10. ADAM comes in three formats: vegetarian capsules, vegetarian tablets and easy-to-swallow softgels.

Dr MercolaSeveral popular Dr. Mercola supplements are now sold as a retail line. Dr. Mercola scrutinizes all his products for quality. Products available include Astaxanthin, Complete Probiotics, Curcumin Advanced, Full Spectrum Enzymes, Joint Support Gummies, Krill Oil, Miracle Whey, Spiru-Blue, Ubiquinol, Vegan Protein Powder and Whole Food Multivitamin Plus Vital Minerals.

Harrah’s in Lake Tahoe, CA, once ran a television/radio advertising campaign that involved three different jingles. The first featured Beach Boys-esque music and a deep male voiceover. The second was reminiscent of a 1980s female soloist and included an energetic male voiceover and the tag line “Oh Yeah!”. The third had early 2000s-inspired electronica with an autotuned voiceover and ending line, “Chill out and get your game on.” These Genergraphics Gingles were specifically designed to reach three different sets of key clientele simultaneously: Boomers, Gen X and Echo Boomers (also known as Gen Y).

People want their heart health supplements. The category’s sales always tops the charts, as the desire to preserve and protect cardiovascular wellbeing remains consistent among adults of all ages. But the ways these products are designed, produced and promoted are all changing against this backdrop of steady consumer demand. Even the factors doctors deem most relevant for a maintaining a healthy heart are undergoing revision, a shift that will impact the supplements space.

Minerals play a vital role in many of our major bodily functions, and deficiencies can lead to health issues. Despite this, mineral deficiencies are still very common, with 61% of Americans 19 and older having dietary intakes of magnesium lower than the estimated average requirement and 49% having intakes below the estimated average requirement for calcium.

This latest set of grants, given to the National Advertising Division, adds to a total of over $2.1 million given to the cause of truthful and accurate advertising.

Washington, D.C.—This latest set of grants, given to the National Advertising Division, adds to a total of over $2.1 million given to the cause of truthful and accurate advertising.

Many consumers want to live a healthier lifestyle, and one of the most common reasons for doing so is weight management. Weight management is a big sales draw for multiple sectors, with revenues totaling $61 billion in 2013 (1). This number encompasses several categories, from services to programs to drugs, and dietary supplements are no exception. While several natural ingredients have been touted as valuable for weight management, there is also some skepticism surrounding them. With this said, scientific interest and study on these ingredients suggests that there may be more at work than just trends.