Private label products are not an area retailers tend to dabble in lightly. Store brand dietary supplements are often an integral part of the business, and not just a sort of bonus option for customers that can be tacked on to the vitamin department without any planning or forethought. Innovative approaches to private label and a winning strategy are key to the overall health of many stores.
Bloomingdale, IL—Shoppers that purchase NOW Foods supplements will soon find a redesigned look on store shelves. NOW’s product marketing manager Jim Ritcheske recently made the news known in a newsletter to retailers, though the firm has been working on this project for about three years.
Birmingham, UK—Healthcare professionals have long supported the use of folic acid supplementation during pregnancy to reduce the risk of neural tube defects, especially during the earliest stages of fetal development. Now, new research published in BJOG: An International Journal of Obstetrics and Gynaecology suggests another reason for women to take folic acid before conception.