SuperNutrition has revamped its PreNatal Blend multivitamin with the addition of NattoPharma’s MenaQ7 vitamin K2. Vitamin K2 (MK-7) is said to support heart and bone health as well as the craniofacial and skeletal development of the fetus. Other major ingredients include vitamin A, folic acid, vitamin D3, calcium, magnesium and organic papaya.

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Jarrow Formulas, Inc. has launched PS-PA Synergy, a non-GMO dietary supplement targeting brain health and stress management. The supplement is based on Lipogen PSPA, a proprietary PhosphatidylSerine (PS) + Phosphatidic Acid (PA) complex, which is said to reduce the production of cortisol, a stress hormone, under psychologically demanding conditions.

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The NOW Foods’ NOW Pets is a line of pet supplements for dogs and cats that are certified by the National Animal Supplement Council (NASC). The line currently includes Pet Joint Support, Pet Omega-3 Support, Pet Pure Lysine Powder and Pet Weight Management Support, with several additional launches planned.

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New from Nordic Naturals is a highly concentrated EPA+ DHA fish oil in a 90% triglyceride form. The omega-3 oil will be available in four products: Ultimate Omega 2X, which contains 2,000 mg of EPA+DHA per serving; Omega ONE, a once-daily soft gel; Postnatal Omega-3, an EPA+DHA blend with vitamin D3; and Ultimate Omega Mini, which contains 75% more omega-3s.

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MiraBurst is expanding its line to include MiraBurst easy-melt tablets.These tablets are sourced from MiraBurst berries, which have a taste-modifying effect, caused by the glycoprotein miraculin, making sour and acidic foods taste sweet. According to MiraBurst, the tablets can help mask the metallic taste associated with chemotherapy.

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vegaVega Protein & Greens is a new source of protein that offers consumers 20 g of complete, multisource, plant-based protein and two servings of vegetables. The 110-calorie product comes in the following flavors: Chocolate, Berry, Tropical, Natural and Vanilla.

SRP: $39.99 per 20.7–21.8-oz container
101-3001 Wayburne Dr., Burnaby, B.C., Canada, www.myvega.com

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Creative BioScience added 20 SKUs to its Daily Lifestyle and Sports Nutrition Lines. New Daily Lifestyle offerings include Anti-Aging formula, which offers phytoceramides along with the mainstay vitamins A, D, E and C; and Sleep Formula, with lemon balm, CA poppy extract, valerian root extract and passionflower. Some of the Sports Nutrition line additions include Pure BCAA and Pure Veggie Protein.

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up4UAS Labs now offers UP4 Adult Cubes, a variation of their UP4 Kids Cubes designed specifically for adults. These creamy, orange-flavored chewables contain 3 billion CFU of acid- and bile-resistant probiotics. Strains are a combination of Lactobacillus acidophilus DDS-1 strain and Bifidobacterium lactis, along with 20 mg of vitamin C.
17 Applegate Ct., Madison, WI 53713, www.uaslabs.com

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1aboveThe new 1Above flight drink helps combat the effects of jet lag with Pycnogenol, a branded French pine bark extract from Horphag Research. 1Above supports immune health, circulation and hydration using vitamins (B, C) and electrolytes. Research on Pycnogenol has found that it helps reduce the length of jet lag by 53.8% and severity by an average of 61.5% after 24 hours.

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Natural Health Supplements

WholeFoodsMagazine.com provides insight on new products for every need when it comes to natural health supplements. The new products section focuses on herbal dietary supplements that are the latest trends when considering alternative use of herbs. It is our responsibility to give the most up to date information.

Many of the products mentioned are due to the fact that the choices in the market are shifting to developments within the industry. This might include vegan specifications, gluten-free products and herbal dietary supplements. The extensive list of new products from WholeFoodsMagazine.com also gives detailed manufacturer descriptions of the products to familiarize retailers with the latest supplements.

When looking for sources of assorted natural health products, consider WholeFoodsMagazine.com your foundation for all of your retail supplier needs. The experience we have in the industry gives us a distinctive edge when it comes to informing and educating retailers. Take a look at our natural health supplements, new product page today!