New from American Health are Ester-C Effervescent Vitamin C Packets in a natural orange flavor. The powder dissolves in 4–6 fl. oz. of water, which “delivers the advanced active immune system support and potent antioxidant activity,” says the firm. The formula includes 1,000 mg of Ester-C, essential vitamins such as B6 and B12, plus electrolytes.
SRP: $17.99, 21 ct.
New from Reserveage Organics is Keratin Booster for Men with Cynatine HNS. This ingredient was shown in studies to reduce hair loss from washing and improve hair strength and shine. The formula also includes resveratrol as well as saw palmetto and beta sitosterol, which support healthy DHT levels.
Nutrition Now’s Prenatal Gummy Vitamins offer expecting mothers a viable source of DHA, folic acid and multivitamins. The firm says the vitamins are made with natural colors and flavors, are easy on the stomach, and offer a “great-tasting alternative to large hard-to-swallow tablets.”
New from Nordic Naturals is Omega-3 Fortify, a neutral omega-3 powder that can be added to foods and drinks. The supplement has 500 mg of EPA and DHA, and has “zero hint of fish,” says the company. To preserve its neutral flavor, Omega-3 Fortify shouldn’t be mixed with hot foods, and should be consumed within 15 minutes of preparation.
New to market is NaturaNectar Immune Guardian, derived from an all-natural Scandinavian formula using Solomon Propolis. Each vegetarian capsule delivers 150 mg of high-quality Brazilian bee propolis (FLAV M). This ingredient was scientifically studied to provide immune system support, says NaturaNectar.
Carlson Laboratories introduces Nutra-Support Energy, a supplement that includes vitamins E, B-1, B-2 and niacin as its main components. The product claims it “may help you feel much more energized and focused throughout your day.” The supplement also contains coenzyme-10, l-carnitine, ALA and EPA/DHA, while being free of caffeine and sugar.
Twinlab recently developed Bariatric Support, a nutrient-dense supplementation program. According to Twinlab, the supplements “utilize nutrient-dense, convenient delivery forms that are easily digested” and help bariatric patients lose weight. Products include a multivitamin, C-vitamins, calcium, vitamin D and more.
Redd Remedies added four new gluten-free, condition-specific supplements to its portfolio. Crave Stop is designed to help manage sugar cravings and support weight management; In Joy is meant to promote emotional strength; Thyroid Strong can promote a healthy metabolism; and UTSoothe promotes a healthy urinary tract and bladder, according to the company.
Enzymedica introduced Kids Digest Chewables, a soft, all-natural, sugar-free enzyme tablet made for children who may have trouble swallowing pills. The tablets are vegan and kosher, and free of fillers and allergens. They contain l-leucine and inulin, which promote good digestive health. Enzymedica claims that growing children experiencing stomach discomfort will benefit from digestive enzymes for GI tract health.
Bluebonnet Nutrition reintroduced Maxi One and Maxi Two Caplets one-a-day and two-a-day multis, respectively. They have been reformulated with higher levels of B vitamins plus select coenzyme forms (75 mg of each B vitamin in Maxi One and 100 mg of each in Maxi Two per serving) and highly efficient, patented Albion chelated minerals, as well as a blend of superfruits.