Nutrex Hawaii introduces Super Strength 12 MG BioAstin Hawaiian Astaxanthin Once per Day formula. This new product has the highest potency levels of astaxanthin per gel cap available, says the company. Astaxanthin is known as nature’s most powerful antioxidant, backed by over 200 scientific studies. This new formula is ideal for fitness enthusiasts and individuals looking for increased energy levels.
Trace Minerals Research added Optimal-pH to its Liquimins line of liquid products. Optimal-pH is formulated with a blend of over 72 ionic trace minerals that help maintain a healthy pH. Optimal-pH is certified vegan, gluten free and is said to be free of undesirable taste or smell.
Carlson Labs introduces EcoSmart Omega-3 as part of the new EcoSmart fish oil line. The product is made from a highly sustainable species of calamari. EcoSmart Omega-3 is available as a lemon-flavored soft gel providing 500 mg of omega-3s per soft gel. It is also available as a lemon-flavored liquid providing 1,320 mg omega-3s per teaspoonful.
Jarrow Formulas is releasing Skin L&P, which promotes even and bright skin. It contains glutathinone, which protects liver and skin and plays an important role in regulating melanin activation in response to sunlight. Other ingredients include vitamin C and alpha lipoic acid, which augment the effect of other ingredients like tocotrienols, hydroxytyrosol and astaxanthin.
New from American Health are Ester-C Effervescent Vitamin C Packets in a natural orange flavor. The powder dissolves in 4–6 fl. oz. of water, which “delivers the advanced active immune system support and potent antioxidant activity,” says the firm. The formula includes 1,000 mg of Ester-C, essential vitamins such as B6 and B12, plus electrolytes.
SRP: $17.99, 21 ct.
New from Reserveage Organics is Keratin Booster for Men with Cynatine HNS. This ingredient was shown in studies to reduce hair loss from washing and improve hair strength and shine. The formula also includes resveratrol as well as saw palmetto and beta sitosterol, which support healthy DHT levels.
Nutrition Now’s Prenatal Gummy Vitamins offer expecting mothers a viable source of DHA, folic acid and multivitamins. The firm says the vitamins are made with natural colors and flavors, are easy on the stomach, and offer a “great-tasting alternative to large hard-to-swallow tablets.”
New from Nordic Naturals is Omega-3 Fortify, a neutral omega-3 powder that can be added to foods and drinks. The supplement has 500 mg of EPA and DHA, and has “zero hint of fish,” says the company. To preserve its neutral flavor, Omega-3 Fortify shouldn’t be mixed with hot foods, and should be consumed within 15 minutes of preparation.
New to market is NaturaNectar Immune Guardian, derived from an all-natural Scandinavian formula using Solomon Propolis. Each vegetarian capsule delivers 150 mg of high-quality Brazilian bee propolis (FLAV M). This ingredient was scientifically studied to provide immune system support, says NaturaNectar.
Carlson Laboratories introduces Nutra-Support Energy, a supplement that includes vitamins E, B-1, B-2 and niacin as its main components. The product claims it “may help you feel much more energized and focused throughout your day.” The supplement also contains coenzyme-10, l-carnitine, ALA and EPA/DHA, while being free of caffeine and sugar.