Health Logic Laboratories launched a new line designed to “promote youthfulness and vitality through age-fighting nutrients and innovative formulations.” The line includes BioCell Collagen for connective tissue support, i-Sabi for liver support, Fluid HA for joint health, SpineTrac C2 for back support and FloraMune for digestive/immune health.

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National Enzyme Company is now offering its first in-house label on Professional Formula products, which offer tamper-resistant seals and personalized labels. Included in the new line are products for women (healthy bones and vitality), men (healthy vitality), joint health, cardio support (heart-specific, circulatory, omega-3), sleep aids, energy (with and without caffeine) and digestive support.

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Four gummies are available from Nutrition Now. Men’s Complete supports energy production and prostate health. 50+ Complete supports healthy cholesterol levels and a healthy heart. Women’s Complete supports healthy bones and provides 100 mg of collagen per serving. Two Calcium Chocolate gummies contain as much calcium as two 6-oz. glasses of milk.

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The new Vegan Collection from MegaFood includes a daily supplement, an antioxidant combination, vitamin B12 and a digestive enhancer for vegans. All supplements in this line are certified vegan, as well as tailored to meet the dietary needs of vegan clientele.
SRP: $6.60–19.40

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GMO- and soy-free Phosphatidylserine (PS) is part of the new Advanced Solutions line from Reserveage Organics. PS is considered among the most important of all brain-supporting nutrients, according to the company, benefiting memory, mental performance, attentiveness and reaction time. This formula uses Sharp PS Green from Enzymotec, sourced from expeller-pressed sunflower seeds.

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Effer-C Elderberry from NOW Foods is an effervescent drink mix powder pack that contains 1,000 mg of vitamin C plus antioxidants and CoQ10 for energy and immune system support. It is made with BetterStevia and xylitol to keep the mix sugar free. The product is packaged in individual servings.
SRP: $12.99

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New from Bluebonnet Nutrition is Extreme Edge, three supplements intended for bodybuilders, strength-trained athletes and endurance athletes. The system combines pre-, during and post-exercise supplements. All are Certified for Sport by NSF and free of any banned substances.

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New from Barlean’s is a Key Lime flavor for its Omega Swirl line. Delivering over 2,000 mg of omega-3s EPA and DHA per tablespoon, the product is made with Barlean’s Fresh Catch molecularly distilled fish oil. The company touts a smoothie taste and texture for the products, which are gluten free and naturally sweetened with xylitol.

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Solgar Vitamin and Herb launched a fish oil that tastes great and is easy to take, says the company. Solgar minnows omega-3 mini bursts are small, chewable and have no fishy aftertaste. Soft gels come in Tutti Frutti Sorbet Flavor and deliver 364 mg of EPA and 280 mg of DHA per serving.

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New from NOW Foods is an immune-support supplement in the form of individual drink stick packets with a citrus flavor. The product, called Healthy Immune, includes vitamins C and D3 with colostrum, as well as zinc, selenium, the immune health ingredient EpiCor and herbs like olive leaf and elderberry.

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