Effer-C Elderberry from NOW Foods is an effervescent drink mix powder pack that contains 1,000 mg of vitamin C plus antioxidants and CoQ10 for energy and immune system support. It is made with BetterStevia and xylitol to keep the mix sugar free. The product is packaged in individual servings.
SRP: $12.99

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New from Bluebonnet Nutrition is Extreme Edge, three supplements intended for bodybuilders, strength-trained athletes and endurance athletes. The system combines pre-, during and post-exercise supplements. All are Certified for Sport by NSF and free of any banned substances.

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New from Barlean’s is a Key Lime flavor for its Omega Swirl line. Delivering over 2,000 mg of omega-3s EPA and DHA per tablespoon, the product is made with Barlean’s Fresh Catch molecularly distilled fish oil. The company touts a smoothie taste and texture for the products, which are gluten free and naturally sweetened with xylitol.

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Solgar Vitamin and Herb launched a fish oil that tastes great and is easy to take, says the company. Solgar minnows omega-3 mini bursts are small, chewable and have no fishy aftertaste. Soft gels come in Tutti Frutti Sorbet Flavor and deliver 364 mg of EPA and 280 mg of DHA per serving.

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New from NOW Foods is an immune-support supplement in the form of individual drink stick packets with a citrus flavor. The product, called Healthy Immune, includes vitamins C and D3 with colostrum, as well as zinc, selenium, the immune health ingredient EpiCor and herbs like olive leaf and elderberry.

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A new skin care supplement, Skin ReVive, is now available through RidgeCrest Herbals. This product has an antioxidant formula that protects and detoxifies the skin. Skin ReVive also claims to work as an anti-inflammatory. This supplement has an anti-aging complex that contains wheat sprout extract and collagen.
SRP: $39.99

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Hero Nutritionals released two vitamin D3 gummies, one delivering 1,000 IUs in a bear shape (Yummi Bears Sugar Free for kids) and the other with 2,000 IUs (Slice of Life Sugar Free for adults). The company says the products support bone, tooth, muscle and immune health. They are naturally sweetened with inulin fiber and lo han fruit.

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UAS Laboratories updated the look of its probiotics line, taking into consideration input from consumers, retailers and partners. The new labels—which include a simplified UAS logo—make it easier for consumers to find and identify its DDS Probiotics. UAS used a sunrise to emphasize that one should start the day with probiotics.

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RidgeCrest Herbals now offers Nail ReVive, a supplement that promotes nail health. It is said to benefit nail appearance by providing a nutrient complex to fill in nutrients one’s diet often lacks, a common cause for issues with one’s nail health. The formula contains a silica strength complex and a whole food nutritional complex for nail support.
SRP: $23.99

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Bluebonnet Nutrition’s Extreme Edge line is composed of three products for hardcore bodybuilders, strength/resistance-trained athletes and endurance athletes to take before, during and after training. Certified for Sport by NSF, the line offers the nutrients athletes need for optimal muscle recharging, refueling and recovery.

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