Trans-Pterostilbene (pronounced terro-STILL-bean), a resveratrol-like ingredient that supports brain and heart health, is now on offer from Jarrow Formulas. Found naturally in blueberries, grapes and the bark of the Indian Kino Tree, pterostilbene is a member of the same class of nutrients as resveratrol, known as stilbenes. According to the company, research suggests that this nutrient may mimic the benefits of a calorie-restricted diet, by activating the sirtuin pathway associated with longevity.

New from Bluebonnet Nutrition Corporation is Super Earth Rainforest Animalz, a line of animal-shaped children’s supplements. It consists of DHA 100 mg Fish-Shaped Softchews, and Vitamin C, Calcium Magnesium Vitamin D3, Vitamin D3 400 IU and Whole Food Based Multiple Chewable Tablets. They offer essential vitamins, omega-3 fatty acids minerals, vegetables and fruit.

NOW Foods’ Herbal Pause incorporates the latest in natural menopause intervention with EstroG-100, a patented proprietary combination of three herbal extracts (Phlomis umbrosa, Cynanchum wilfordii and Angelica gigas) with promising clinical data for alleviating the most common symptoms of menopause: hot flashes, night sweats and sleep difficulty. 
SRP: $27.99 for 60 caps.

Amerifit, a division of Martek Bioscience, now offers Ovega-3 with 500 mg of DHA and EPA from plant sources. This supplement supports heart health and is a vegetarian alternative to fish oil. One package contains a two-month supply. The company promises no fishy aftertaste! Perfect for vegetarians and vegans who want to get their dose of omegas.

Hero Nutritionals introduces its new prenatal gummy vitamins. There are two companion formulas: AM gummies and PM gummies to ensure optimal nutrition for mom and baby. The vitamins are easy to digest and are gentle on the stomach. They are free of artificial flavors and colors, and are allergen-free, gluten-free and dairy-free. Hero Nutritionals offers a full line of nutritional supplements for all ages, including Slice of Life gummy vitamins for adults, Yummi Bears and Yummi Bears Organics for children.

Solgar recently added Vitamin D3 (Cholecalciferol) 5000 IU Softgels to its line of vitamin D products. Each gel provides 5000 IU of vitamin D3 to maintain bone, immune, colon, breast and pancreatic health. All vitamins are gluten, wheat, dairy, yeast, sugar and salt free.

Hey! Over here! You were about to read this article on natural supplements that support attention and focus, remember? Like every other aspect of cognitive performance, the ability to maintain concentration and perform complex mental tasks is based upon certain structures and chemicals in the brain.The following information will help you get a handle on how this works by giving you the lowdown on these brain support substances and the research that backs them. Let’s get started, before I lose you again…

How many of your shoppers believe getting omega-3s is a one-way street to fish and marine oils? Sure, these are great sources of DHA and EPA, but consumers might be missing out if they think of plant-based omega supplements as the alternate route. Rather, these vegetarian supplements can be an important highway to nutrition, equal to their ocean-derived counterparts.

U.S. Senator Dick Durbin (D-IL) believes consumers need better information about supplements, and wants to have legislation enacted to make it so. The Dietary Supplement Labeling Act, he feels, will do the job.