Years ago, sports nutrition was the domain of professional athletes. However, interest in this field is rapidly expanding, and the various sports products that were once targeted at a specific demographic have now hit the mainstream. This is reflected not only in public perception, but in financial fact, as the sports nutrition sector, currently the second-largest market segment in the supplement industry, was projected to have a compound annual growth rate of 24.1%, and was projected to reach $91.18 billion in 2013 (1).

Globally, the omega-3s market is big bucks. The Global Organization for EPA and DHA Omega-3s (GOED) recently estimated that revenue in 2013 from omega-3s was $1.79 billion worldwide and volume was 88,074 metric tons (1).

Queensland, Australia—Most consumers know that probiotics support digestive health, and now there are even reasons to consume these beneficial bacteria. New research published in the American Heart Association's journal, Hypertension, suggests that incorporating probiotics regularly into your diet may help improve blood pressure.

Purported false advertisement has fueled for three states to sue the makers of 5-Hour Energy. Oregon, Washington and Vermont each filed a lawsuit, claiming that 5-Hour Energy advertisements are "deceptive and misleading."

Rome, Italy—A new study has suggested that bergamot polyphenolic fraction (BPF) may be able to reduce small dense LDL cholesterol particles, particularly in people suffering from non-alcoholic fatty liver disease (NAFLD) and metabolic syndrome.

Bluebonnet Nutrition now offers CellularActive Methylcobalamin, an active coenzyme form of B12, in 1,000 mcg and 5,000 mcg potencies. This fast-acting and highly bioavailable form of vitamin B12 is offered in liquid form with a natural raspberry flavor.

North American Herb & Spice Co. now offers Quick Alert, a caffeine-free proprietary blend of energy-supporting herbs featuring chaga. Without causing jitters, this natural energy product offers “the strength you need to get things done,” states the company.

NOW Foods has released BerryDophilus, a new chewable probiotic supplement. BerryDophilus combines four probiotic strains in order to support gastrointestinal health and immune function. NOW Foods says that this supplement is usable by both children and adults, and the product is completely vegan. Contains 60 chewables.
SRP: $11.99

Barlean’s latest offering is its Flax•Chia•Coconut blend, which can be used in drinks and food, from oatmeal to yogurt. The organic mix supports digestive health as well as offers the benefits of fiber, omega-3s and vitamins like potassium and iron. Flax•Chia•Coconut is non-GMO and completely vegan.