Mushroom Wisdom

Mushroom Wisdom, East Rutherford, NJ, founded by CEO Mike Shirota in 1991, celebrated its 25th Anniversary at Expo West.  Addressing the audience at Mushroom Wisdom’s annual Expo West breakfast symposium, Shirota reflected on the company’s 25 years and expressed his gratitude. “On behalf of Mushroom Wisdom and all of its employees, I would like to thank all of you who have been supporting us for the last 25 years,” he said. “Without your warm patronage and big support, we wouldn’t be here today.”

Bluebonnet Nutrition CorpBluebonnet Nutrition Corp. has launched whole food-based Targeted Choice Sleep Support Vegetable Capsules that are non-GMO, vegan and kosher certified.

Coral LLCCoral Mag Fizz from Coral LLC is a beverage enhancer that provides an ideal daily measure of magnesium and potassium. When added to water, the effervescent, lemon-lime-flavored supplement delivers 300 mg of magnesium and 500 mg of potassium. MSRP: $19.95 for a 6.4-ounce container (30 servings)

HyalogicHyalogic has two new joint care products for dogs: Hyaflex Pro Complete and Hyaflex Pro Advanced. The first is an oral liquid solution for dogs with high joint concerns. Hyaflex Pro Advanced are easy-to-chew, beef-flavored tablets for dogs with serious joint concerns.

JarrowJarrow Formulas now offers the Slim Whey, a blend of whey protein concentrate and HCActive for weight management. It supports appetite control and the maintenance of lean body tissue when used in combination with regular exercise. HCActive is a potassium-magnesium salt formulation of hydroxy-
citric acid from Garcinia cambogia, which slows carb absorption and aids fat absorption.

Maximum SlimMaximum Slim is a natural and safe slimming drink that is dairy free, gluten free and non-GMO. This blend of green coffee and natural herbal extracts controls appetite and supports metabolism to aid consumers with their overall fitness goals. Maximum Slim is available in ready-to-drink packets and comes in two flavors: Original Green Coffee and Original Classic Cocoa.

vitamin K2

The heart is one of the hardest-working organs in the body. It contracts and relaxes a little more than once per second, providing the blood flow on which every other organ in your body relies. That requires a steady supply of energy, and to perform at optimal function, your heart needs to derive that energy from its fuel (primarily fatty acids and glucose) efficiently and with little waste. This is where coenzyme-Q10 (CoQ10) comes into play.

natural choice awards

The votes have been cast and tallied. Now, it’s time to announce the results of the 2016 Natural Choice Awards!  

This annual honor, now in its 14th year, recognizes and celebrates the natural industry’s top selling products and companies, whether they’re small and just starting out or seasoned veterans.

digestive health

They say you are what you eat. If you eat well, you’ll probably feel well and if you eat poorly, you probably won’t. For this reason, digestive health is an excellent reflection of your personal well being. However, while it’s easy to generalize symptoms such as constipation, nausea, diarrhea or signs of a bad meal or a compromised immune system such as from a cold, everyone’s gut is unique and therefore a one-size-fits-all approach won’t cut it. Help your customers figure out what works best for them.