New from Rainbow Light Nutritional Systems is PhytoKinetic Calcium, a calcium sourced from marine algae (AlgaeCal). The supplement offers 750 ml of USDA organic-certified calcium per serving. According to the firm, “PhytoKinetic Calcium provides over 70 naturally co-occurring minerals that support bone mineral density, enhance healthy bone formation and contribute to increased energy, cellular performance and electrolyte balance.”

125 McPherson St., Santa Cruz, CA 95060, www.rainbowlight.com

Published in WholeFoods Magazine, September 2011