Eating is certainly not as simple as chew, swallow and repeat. For many shoppers, the digestive process is rarely complete without a few hiccups along the way. Since digestive care may well comprise some of your most sought-after products, make sure you’re up to date on this dynamic category.

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The ballots are in. The votes are tallied. And now without further ado, we are thrilled to share with you the winners of the 2014 WholeFoods Natural Choice Awards.

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Ah, spring. A time when the sun shines, the flowers grow and the pollen attacks, turning every allergy sufferer into a big, messy sneeze-ball. It’s hard to appreciate the picture perfect picnic weather with itchy, watery eyes and an overwhelming desire to nap the day away. Fortunately, nature also has a plethora of plants and herbs that can help fight the debilitating effects of allergies, including inflammation and a runny nose, without delivering the side effects prescription allergy medications may cause, like drowsiness. Offer your customers these natural supplements and they’ll be skipping off to the park in no time.

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Pet products are a big deal. So much so that a slew of “big box” retail outlets are devoted to the business of pet ownership. But pet dollars can still be captured at natural retail by properly presenting safe, healthful offerings and the right variety of products to suit the needs of the most common pets.

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Weight management constitutes a perennial powerhouse in terms of supplement sales, and yet the category is far from settled and predictable.

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Miscalculating the growing number and commitment of dietary supplement consumers, the U.S. Food and Drug Administration (FDA) stretched too far when it announced its proposed rules for the Nutrition Labeling and Education Act (NLEA) in 1991. Those rules and FDA’s Advanced Notice of Proposed Rulemaking would have put many of the items sold in natural food stores under prescription and limited the potency of others.

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An October 3, 1994 headline in The Wall Street Journal spoke volumes: “Industry Hopeful for Deregulation of Vitamin Goods” (1). Just days before the passing of the Dietary Supplement Health and Education Act (DSHEA), critics of the proposed legislation—which represented everything but deregulation—were as outspoken as ever. Negotiations between the House and Senate were in full swing, making both sides feel lawmakers would come to an agreement on this monumental bill very soon.

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Spirulina was originally envisioned as an incredibly nutritious, sustainable food source that could be grown locally to feed malnourished villages in developing countries. The superfood has all the right qualities: it grows in sunlight and water, flourishes in warm climates, provides a high-quality source of digestible protein (with all the essential amino acids) and is packed with vitamins, minerals, essential fatty acids, carotenoids, antioxidants and other phytonutrients that help support an amazing array of health benefits.

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Five million Americans are living with Alzheimer’s disease, the most prevalent form of dementia (1). Millions of others are dealing with other types of dementia and countless others do not yet know their “forgetfulness” is something much worse.

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Diseases of the heart are still the leading cause of death in the United States, according to the latest preliminary data from the Centers for Disease Control and Prevention (cancer in all its forms remains a close second) (1). Due to this ongoing reality, cardiovascular health is of special concern to health-conscious individuals, especially those battling known risk factors.

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Natural Health Supplements

The featured articles on WholeFoodsMagazine.com are crafted to show the importance of maintaining a healthy lifestyle. This may include natural health supplements, herbs, food and homeopathy. Taking a look at the featured articles will give you a sense of what is popular in the marketplace. This includes work-life balance, healthy living and herbal dietary supplements.

At WholeFoodsMagazine.com we look for the most up-to-date information for our subscribers to keep you well on your way to knowing the curves of the industry that awaits your business. Knowledge is power, when it comes to the most recent featured articles. Our authors include PhDs, merchandising consultants and attorneys to keep your team in the know. Take a look at this month’s hot, new products to get you in front of industry standard when it comes to natural dietary supplements.

When looking for the most current information concerning new product categories, look no further than wholefoodsmagazine.com! Read through this month’s articles today and stay up to speed within the ever evolving world of natural health supplements!