Who inspires you?      

Who pushes this industry to be bigger and better each and every day?  

Whose creativity spurs innovation in others?

WholeFoods asked, and our readers responded. This inaugural listing of WholeFoods
Magazine Who’s Who honorees is the result.

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probiotics

Introduce shoppers to friendly bacteria: probiotics. This type of bacteria is good for—and needed by—the body. After thousands of years, probiotics and the human body have developed a symbiotic relationship (1).

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Sweetener

From freshly baked cupcakes to Grandma’s warm apple pie, some of our most favorite comfort foods fall into the “high in sugar” category. Could there be a better way?

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Some want to get well fast. Others want to avoid those sneezes and coughs before they start. Still others want to improve their core immune strength from the digestive tract down to the cellular level. When dealing with a category as broad as immune support, it can be hard for retailers and supplement companies to pin down what the majority of consumers are looking for. But with strategic marketing and a solid foundation in science, they stand a great chance of making that connection and, in the process, delivering products that will help shoppers achieve a healthier tomorrow.
 
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In 2014, WholeFoods Magazine reported that global sales of omega-3s were up, but U.S. figures told a different story (1). The Global Organization for EPA and DHA Omega-3s (GOED) said 2013 U.S. omega-3s sales dropped to what they were in 2011, and the bad news continued in 2014 with declines every month consecutively.

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women's health

Do you know the origin of the word hysteria? It comes from the Greek word hysterikos and the Greek idea that hysteria was unique to women and was caused by “disturbances of the uterus” (1).

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plant omegas

When dietary supplement newcomers are looking for a starting point, one of the first supplements they may think of is omegas. These healthy fats support a variety of functions in the heart, brain and eyes, and scientific studies are beginning to link balanced levels of omegas to many other health functions as well. However, due to a lack of certain omegas in the traditional Western diet, levels can often be imbalanced—and supplements can help fill this nutritional gap. Many omega supplements on the market use marine sources, like Antarctic krill and cold-water fish. While scientific research has shown them to be effective, the plant world also boasts omega sources that simultaneously offer other health benefits. Make sure your shoppers know about some of these plant-based omegas as well before they reach for the shelf.

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Many fitness enthusiasts are looking for a little extra support for their joints, and natural products stores are popular places to get it. Start them off with the basics you’d suggest for any other shopper, like a multivitamin, to cover their bases. Then, talk to them about supplements that support balanced inflammation and a healthy joint structure.

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sleep supplements

For some, sleep is their favorite time of the day. It is an opportunity to lie down on a comfortable bed and put all their problems aside until the next morning. For others, sleep has become the hardest part of the day, with around 40 million Americans suffering from some form of long-term sleep disorder.

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Joint pain and swelling is no fun, and unfortunately these issues are way too common. According to the Centers for Disease Control and Prevention, about 52.5 million U.S. adults were diagnosed with arthritis, gout, lupus or fibromyalgia, all of which could reduce joint comfort and mobility. Supplements won’t cure, treat or prevent these issues, but they sure can help keep healthy joints moving comfortably.

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Natural Health Supplements

The featured articles on WholeFoodsMagazine.com are crafted to show the importance of maintaining a healthy lifestyle. This may include natural health supplements, herbs, food and homeopathy. Taking a look at the featured articles will give you a sense of what is popular in the marketplace. This includes work-life balance, healthy living and herbal dietary supplements.

At WholeFoodsMagazine.com we look for the most up-to-date information for our subscribers to keep you well on your way to knowing the curves of the industry that awaits your business. Knowledge is power, when it comes to the most recent featured articles. Our authors include PhDs, merchandising consultants and attorneys to keep your team in the know. Take a look at this month’s hot, new products to get you in front of industry standard when it comes to natural dietary supplements.

When looking for the most current information concerning new product categories, look no further than wholefoodsmagazine.com! Read through this month’s articles today and stay up to speed within the ever evolving world of natural health supplements!