Not long ago, access to natural dietary supplements, gluten-free foods and organic produce in the Midwestern United States was extremely limited. It was here, in an area mainly barren of these options for health and wellness, where Barbara Hoffmann and her husband, John, decided to build an oasis for natural products shoppers.

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What relevance do business directories have in the modern business world?

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Prostate health is an important consideration for all men. In fact, about one man in every seven is diagnosed with prostate cancer during his lifetime (1).

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There’s a transformation underway in the natural retailing community. After decades of strong leadership, many pioneering retailers are scaling back their duties or passing the reins of their stores to the next generation of retailers—some family members, others young entrepreneurs. At the same time, we’re seeing stores grow from the ground up under the guidance of young owners who are new to natural or retailing or both.

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While topicals are no-brainers for helping improve skin, hair and nails, don’t forget to clue shoppers into the incredible benefits of an inside–outside approach. The right supplements can take skin from arid to hydrated, from tired to rejuvenated and from irritated to calm.

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The mention of joint and inflammation support supplements might conjure up images of people with old, creaky joints, in need of some help retaining basic mobility and comfort. But in light of current trends, it should also bring to mind healthy, resilient joints, and active people young and old who are looking to stay mobile and pain free.

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How is it possible that a supplement can be good for your brain, your skin and also your arthritic toe? Believe it or not, natural astaxanthin can help all of these parts of your body and a lot more. In fact, there are too many documented health benefits of natural astaxanthin to fit into this article, so for now we’ll focus on three of them:
• Joint health
• Skin health
• Brain health

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Eating is certainly not as simple as chew, swallow and repeat. For many shoppers, the digestive process is rarely complete without a few hiccups along the way. Since digestive care may well comprise some of your most sought-after products, make sure you’re up to date on this dynamic category.

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The ballots are in. The votes are tallied. And now without further ado, we are thrilled to share with you the winners of the 2014 WholeFoods Natural Choice Awards.

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Ah, spring. A time when the sun shines, the flowers grow and the pollen attacks, turning every allergy sufferer into a big, messy sneeze-ball. It’s hard to appreciate the picture perfect picnic weather with itchy, watery eyes and an overwhelming desire to nap the day away. Fortunately, nature also has a plethora of plants and herbs that can help fight the debilitating effects of allergies, including inflammation and a runny nose, without delivering the side effects prescription allergy medications may cause, like drowsiness. Offer your customers these natural supplements and they’ll be skipping off to the park in no time.

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