There are fruits, and then there are superfruits. More than just a lot of marketing hype, the title of superfruit most often designates a richly nutritious, often exotic and delicious food, one with studied health benefits. As a category, it is a relative newcomer to the dietary supplement stage, and as such it is still developing.

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For years, WholeFoods Magazine has shined a light on natural products companies that market some of the country’s best top-selling products and has honored them with a Natural Choice Award. This year is no different. Once again, we are proud to honor some of the many excellent products that the natural products industry calls its own.

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Watery eyes, going through boxes of tissues and feeling stuffy and congested; allergy season causes millions to feel downright miserable.

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The subject of weight management does not only merit the concern of those looking to shed significant pounds. The term “management” applies beyond the effort undertaken by millions to achieve a healthier body composition. It also implies maintenance, and the struggle we all go through to retain that healthy state. The supplements available to aid in these efforts (rather than to magically or immediately secure results) are diverse.

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There’s a group of shoppers I bet you know well. They enter your store with a determined look, make a beeline for your supplements section and head to the register with a few bottles of green food supplements in their arms. This happens every month or so, with clockwork regularity. In short, they’re green foods die-hards.

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Staring at the clock, pulling the cover over our heads and watching late-night TV with the hopes of drifting off to La-La Land. For those that routinely find themselves counting sheep into the wee hours of dawn, it might be time to consider supplements that support healthy sleep patterns.

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There are many paths to the heart: The notion rings true both in love and dietary supplementation. There is a vast and growing block of products claiming to support cardiovascular health, in one fashion or another. The consumer must wade through a steady stream of targeted and often conflicting health claims to suit their given need, and they need all the help they can get from knowledgeable sources. This is where their friendly supplements retailer can step in, to guide them in one of the myriad approaches to a healthier heart through natural means.

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Bone and joint care is one of those things many people don’t think about until something hurts. But recently, some bone and joint topics have made national headlines, which might leave your shoppers with some unanswered questions about how best to maintain bone strength and joint mobility throughout life.

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During pregnancy, a woman’s body goes through countless changes. Accommodating for the growth and survival of another person can take a toll on a woman’s body, which is why it is important for pregnant women to take pre- and postnatal vitamins.

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Dietary supplements have long been considered an important component of a well-balanced health routine. People turn to these products for general reasons, such as filling nutrition gaps and maintaining overall health and wellness—and to support specific systems within the body such as heart, bone and digestive health. Many consumers are devoted to their supplements and believe they are integral to their wellness pursuit.

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