Pop quiz: Which of the following could be indicators of future heart problems?
a. Unhealthy cholesterol levels
b. High blood pressure
c. Elevated homocysteine levels
d. All of the above
e. What’s homocysteine?!?

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With such a heavy emphasis on supplements and nutrition today in sports, it is important for athletes to understand their specific needs. These needs vary across a wide range of sports and topics. While some aspects of sports nutrition are commonsense, new information is breaking every day. The following are some of the latest trends in the sports nutrition sector.

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It seems as if, for most of the medical community today, the question is not if a patient is suited for statin use, but “How soon can we get you on them?” It’s hardly hyperbole: According to statistics from the 2005–2008 government health survey, approximately 32 million Americans were taking a statin drug. This roughly equals the populations of Florida and Illinois combined.

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We all know that fussy child who has refused to eat anything but chicken nuggets for weeks on end. “It’s a phase,” her parents say. “She’ll grow out of it soon.” They’re right to a certain extent. All children go through some amount of “stranger danger” with foods, not wanting to eat anything but a few familiar items. Too many kids—from the very young to teenagers—never learn to eat a balanced diet, however.

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What do pizza and pumpkin pie have in common? They contain nutrients that, in supplement form, could help maintain prostate health—probably the last thing eaters think of while chowing down! Here, we cover how important supplements like lycopene and saw palmetto could help protect prostate health.

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Americans have a love affair with eating, but the digestion part? That’s another story. More than 15 million Americans are plagued by heartburn daily (1). At least 55 million U.S. men, women and children live with irritable bowel syndrome (IBS) (2). As many as 7% of the population say they have excessive or bothersome belching, and 11% report frequent bloating (3).

The stats aren’t pretty, but they emphasize one thing: we need to take better care of our digestive health.

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Whether it’s excess salt intake or a bad traffic jam, there’s always something that threatens to raise one’s blood pressure. No matter how those with high blood pressure (HBP) are driven to this state (and there are 50 million or so examples in the United States), it doesn’t bode well for their long-term health. HBP is at once a tell-tale sign of heart or other issues in the present moment, and a harbinger of cardiovascular and other serious complications down the line.

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Mushrooms are sold in every produce department, but are they in your supplement aisles? Medicinal mushrooms should be right there as options for keeping your customers strong and healthy. The mushrooms most Asian cultures have been using for thousands of years are currently growing in popularity in the United States with advances in medical research. With immune systems enhancers, heart health supporters and diabetic aids, mushrooms can offer your customers much more than just being another topping on a slice of pizza.

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As brain health has a sizable influence on quality of life, it’s no wonder that supplement manufacturers have taken up the mantle of expanding the category. It’s also no surprise that consumers, for their part, are flocking to these brain boosters like they do their multivitamins and heart health supplements.

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In the United States, heart disease is responsible for nearly one in four deaths each year (1). It’s a given that taking care of the heart is one of the most important things a person can do to ensure good health throughout life. But, how to do so from a nutritional standpoint is a complex topic, and one that deserves our attention.

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Natural Health Supplements

The featured articles on WholeFoodsMagazine.com are crafted to show the importance of maintaining a healthy lifestyle. This may include natural health supplements, herbs, food and homeopathy. Taking a look at the featured articles will give you a sense of what is popular in the marketplace. This includes work-life balance, healthy living and herbal dietary supplements.

At WholeFoodsMagazine.com we look for the most up-to-date information for our subscribers to keep you well on your way to knowing the curves of the industry that awaits your business. Knowledge is power, when it comes to the most recent featured articles. Our authors include PhDs, merchandising consultants and attorneys to keep your team in the know. Take a look at this month’s hot, new products to get you in front of industry standard when it comes to natural dietary supplements.

When looking for the most current information concerning new product categories, look no further than wholefoodsmagazine.com! Read through this month’s articles today and stay up to speed within the ever evolving world of natural health supplements!