Hey! Over here! You were about to read this article on natural supplements that support attention and focus, remember? Like every other aspect of cognitive performance, the ability to maintain concentration and perform complex mental tasks is based upon certain structures and chemicals in the brain.The following information will help you get a handle on how this works by giving you the lowdown on these brain support substances and the research that backs them. Let’s get started, before I lose you again…

How many of your shoppers believe getting omega-3s is a one-way street to fish and marine oils? Sure, these are great sources of DHA and EPA, but consumers might be missing out if they think of plant-based omega supplements as the alternate route. Rather, these vegetarian supplements can be an important highway to nutrition, equal to their ocean-derived counterparts.

U.S. Senator Dick Durbin (D-IL) believes consumers need better information about supplements, and wants to have legislation enacted to make it so. The Dietary Supplement Labeling Act, he feels, will do the job.

When life deals us a bad hand, we all go through periods of feeling down, “blah“ or just plain sad. This is completely natural. But when the occasional blues turn into chronic feelings of hopelessness, there could be a problem.

Summer is the time of year when many people are hoping to look their best—it is bathing suit season, after all. But looking good takes more than just getting exercise; what goes on the skin and which nutrients go into the body can be just as important.

Saffrelax LLC. introduces an innovative approach to relieving stress, according to the company. SAFFRELAX has been specially formulated with saffron extract, shown through a body of research to relieve stress and anxiety. Saffron has also been shown to enhance memory and reduce oxidative stress on the body. The company says that with B vitamin support, SAFFRELAX helps relieve stress, increase energy and promote a feeling of relaxation and well being.

Adding to their already long list of offerings, Solgar Vitamin and Herb has now made available Astaxanthin 5 mg and 10 mg Softgels. The softgels provide astaxanthin derived from the algae H. pluvialis, which offers one of the highest concentrations of astaxanthin found in nature. Plus, according to the company, the premium formulas are free of gluten, wheat and dairy.

LaneLabs now offers Warmi, a unique vegetable and fruit extract supplement for menopause. According to the company, Warmi offers full-spectrum symptom relief, including hot flashes, mood, hormonal balance, bone health and cardio health.  The supplement is 85% organic, 100% vegetarian and was proven safe and effective in three clinical trials. 

SafSlim, from Re-Body and distributed by Reserveage Organics, is said to reduce belly fat. SafSlim BellyFat Transformation contains high-linoleic safflower oil, an omega that activates hormones to help “mobilize dormant midsection fat,” says the maker. The creamy liquid comes in two flavors: Delicious Berry and Delicious Tangerine. The liquid is all natural, non-GMO and free of artificial flavors, colors and sweeteners.