SuperNutrition recently released SimplyOne Heart Smart and SimplyOne Heart Smart Vegan. The chewable supplement is made from a combination of vitamins A, D3 and K2 (MK-7) plus d-ribose and organic blueberry juice powder. According to the company, the product supports arterial flexibility and elasticity, healthy blood pressure and overall cardiovascular health and bone strength.

ProbioticUAS LifeSciences is releasing a new chewable adult probiotic called UP4 Adult Cubes. The product is made from two clinically studied probiotic strains and vitamin C to help the immune and digestive systems, according to the company. The chewables come in a creamy orange flavor.

Brain HealthWakunaga of America Co., Ltd. introduced a new product and renamed two others. New Brain Energy contains a proprietary blend of brain-supportive herbs and nutrients including Aged Garlic Extract. Brain Focus, containing ginkgo biloba, was renamed from Ginkgo-Go! Brain Memory was renamed from Ginkgo Biloba Plus.

digestive healthNow available from Health Plus, Inc. is Power Digest, a two-in-one formulation. The product, which is targeted toward athletes, contains digestive enzymes and cleansing herbs to help with digestion and address gas and bloating. It also contains amino acids for muscle health, recovery and growth. It will help the body process supplements like whey protein and creatine while providing nutrients to muscles.

VeganSmart All-In-One Nutritional Shakes are now available from Naturade. They come in varieties: Chai, Chocolate, Wild Berry and Vanilla. The shakes include a complete protein blend, a whole food complex, 22 vitamins and minerals, a fiber and omega blend, probiotics and digestive enzymes. Each serving delivers 20g of non-GMO plant-based protein and 6g of fiber.

Just Thrive Probiotic and Antioxidant from Thrive Probiotics combines well-known and studied spore-forming types of bacillus subtilis and bacillus coagulans. The supplement also includes bacillus indicus HU36, which produces antioxidants in the digestive system where the body readily absorbs it. These strains are said to get to the intestines alive and colonize well.

Private label products are not an area retailers tend to dabble in lightly. Store brand dietary supplements are often an integral part of the business, and not just a sort of bonus option for customers that can be tacked on to the vitamin department without any planning or forethought. Innovative approaches to private label and a winning strategy are key to the overall health of many stores.

This year makes it a (gluten-free) baker’s dozen as we honor our winners in the 13th annual Natural Choice Awards. Natural products in 18 categories were voted on by our readers, and we’ve come away with a truly impressive group of winners and runners up, including several multiple-time Natural Choice Award winners. There are some newcomers to the party as well.

For consumers, retailers and product makers alike, digestive health can be a tough category. There are enough natural options to satisfy every complaint or concern, but there’s also enough complexity to make connecting consumers with the right products a tall task.