This year makes it a (gluten-free) baker’s dozen as we honor our winners in the 13th annual Natural Choice Awards. Natural products in 18 categories were voted on by our readers, and we’ve come away with a truly impressive group of winners and runners up, including several multiple-time Natural Choice Award winners. There are some newcomers to the party as well.

For consumers, retailers and product makers alike, digestive health can be a tough category. There are enough natural options to satisfy every complaint or concern, but there’s also enough complexity to make connecting consumers with the right products a tall task.

The nutritional benefits of mushrooms are widely discussed by health aficionados. Despite all of the benefits of consuming mushrooms during meals, however, these advantages pale in comparison to the health-promoting properties of medicinal mushroom supplements. What is known about these supplements includes thousands of years of traditional use in Chinese and Japanese herbal medicine and the modern research spurred by their reputations. From possible immune health-supporting ingredients to athletic performance enhancers, medicinal mushrooms promote good health in all sorts of ways. Here are just a few of the most promising mushroom supplements on the market right now.

New Ester-C Kidstiks from American Health are a once-daily multivitamin drink mix for kids ages four and up. One stick pack (mixed with 4–6 oz of water) delivers 250 mg of Ester-C vitamin C, B-vitamins, calcium, magnesium, folic acid and electrolytes. Flavors include Groovy Grape and Tropical Punch.

NeoCell launched the Platinum Matrix Collection of collagen formulas. It includes products designed to help hyrdate and strengthen skin, support bone and joint health, calm stress and improve focus. Also featured in the line is Derma Matrix, an instantly dissolving collagen powder available in both jars and stick packs. These need-state formulas address the three pillars of collagen health: strengthen, hydrate and protect.

New from Carlson Laboratories is Fish Oil Q, with fish oil and CoQ10 in one softgel for cardiovascular support. Research shows that EPA and DHA omegas can help maintain healthy blood lipid levels and modulate heartbeat, while CoQ10 is transformed into an antioxidant in the body that supports the production of cellular energy and promotes healthy heart function.

Jusuru International released Liquid BioCell Life, intended to reduce wrinkles from the inside-out and improve joint mobility. It has hydrolyzed collagen type II, hyaluronic acid and chondroitin sulfate plus 13 antioxidant phytonutrient fruits. The Bio-Optimized process ensures the production of a molecule that the body can effectively and easily absorb, deep into the tissues.

NOW Foods recently released EVE Women’s Superior Multiple Vitamins. The multis contain healthful components like green tea, cranberry, silica and lycopene. The tablet and capsule formats also include superfruits like mangosteen and acai. Various iron dosages are also available.

NYAG Forms Coalition For Expanded Supplement Probe, Industry Responds

Albany, NY—New York Attorney General Eric Schneiderman has escalated his probe of the herbal supplement industry.