Who inspires you?      

Who pushes this industry to be bigger and better each and every day?  

Whose creativity spurs innovation in others?

WholeFoods asked, and our readers responded. This inaugural listing of WholeFoods
Magazine Who’s Who honorees is the result.

dna testing

In a panel discussion about botanical testing methods during SupplySide West, industry experts addressed a top-of-mind issue: DNA testing. Elan Sudberg, CEO of Alkemist Laboratories, noted that DNA-Next Generation Sequencing (NGS) is “newer and better than DNA barcoding.”

Some want to get well fast. Others want to avoid those sneezes and coughs before they start. Still others want to improve their core immune strength from the digestive tract down to the cellular level. When dealing with a category as broad as immune support, it can be hard for retailers and supplement companies to pin down what the majority of consumers are looking for. But with strategic marketing and a solid foundation in science, they stand a great chance of making that connection and, in the process, delivering products that will help shoppers achieve a healthier tomorrow.


From freshly baked cupcakes to Grandma’s warm apple pie, some of our most favorite comfort foods fall into the “high in sugar” category. Could there be a better way?

In 2014, WholeFoods Magazine reported that global sales of omega-3s were up, but U.S. figures told a different story (1). The Global Organization for EPA and DHA Omega-3s (GOED) said 2013 U.S. omega-3s sales dropped to what they were in 2011, and the bad news continued in 2014 with declines every month consecutively.


Introduce shoppers to friendly bacteria: probiotics. This type of bacteria is good for—and needed by—the body. After thousands of years, probiotics and the human body have developed a symbiotic relationship (1).

amd and vitamin d

Buffalo, NY—Shoppers now have another reason to make sure they are getting enough vitamin D. New data published in JAMA Ophthalmology suggests that sufficient levels of vitamin D may help reduce the risk of developing age-related macular degeneration (ARMD) in women who are at high genetic risk for developing the disease.

plant omegas

When dietary supplement newcomers are looking for a starting point, one of the first supplements they may think of is omegas. These healthy fats support a variety of functions in the heart, brain and eyes, and scientific studies are beginning to link balanced levels of omegas to many other health functions as well. However, due to a lack of certain omegas in the traditional Western diet, levels can often be imbalanced—and supplements can help fill this nutritional gap. Many omega supplements on the market use marine sources, like Antarctic krill and cold-water fish. While scientific research has shown them to be effective, the plant world also boasts omega sources that simultaneously offer other health benefits. Make sure your shoppers know about some of these plant-based omegas as well before they reach for the shelf.

women's health

Do you know the origin of the word hysteria? It comes from the Greek word hysterikos and the Greek idea that hysteria was unique to women and was caused by “disturbances of the uterus” (1).