The natural products industry has been dissecting the proposed guidelines for new dietary ingredients (NDIs) since the U.S. Food and Drug Administration (FDA) made them public in July. Last month, WholeFoods explained some of the technical parts of the document and what they could mean for supplement makers. But, there’s another side of the story: the human side, specifically how companies are reacting to the document.

 

The road to good health starts during childhood when good habits for optimal wellness are formed. But, any parent can tell you that embedding these behaviors in a child isn’t always easy.

The rapidly expanding world of marine oils hasn’t slowed its growth spurt in recent years, all because of the simple fact that demand has continued to skyrocket. One by one, individual consumers have awakened to the applicability of fish and other marine oil supplements to a wide range of critical health issues.

Fitness and nutrition go hand in hand, so it is important that natural products retailers know which nutrients are necessary for customers that regularly exercise. Whether they are training for a marathon, bodybuilding, trying to lose weight or simply staying active, shoppers need certain nutrients to replenish their bodies and help them to perform. Here is a guide to some key supplements that will get the job done!

Jarrow Formulas has expanded its offerings with R-Alpha Lipoic Acid, which is formulated with Bio-Enhanced Na-RALA. R-Alpha Lipoic Acid is said to support sugar and lipid metabolism plus energy and antioxidant production. The “R” form of Alpha Lipoic Acid is the naturally occurring form found in the human body.
SRP: $29.95 for 60 vegetarian capsules.

Orange Mango Liquid Multi Vitamin/Mineral has been relaunched by Trace Minerals Research. The product is now formulated with resveratrol plus over 90 nutrients. Sweetened with organic agave nectar, the multivitamin offers 600 mg of calcium, B-vitamins, amino acids and more.
SRP: $39.99 for 30 fl. ounces.

Hero Nutritionals introduces new sugar-free gummy vitamins for all family members to enjoy. The Yummi Bears and Slice of Life vitamins are also allergen-free, gluten-free, dairy-free and contain all-natural flavors and colors.

Amerifit, a division of Martek Bioscience, introduces the Brain Strong line with life’sDHA. The adult formula contains 900 mg of DHA and comes in softgel form. The kids formula offers 100 mg of DHA and comes in gummy form. The toddler formula comes in a powder packet that can be mixed with food (100 mg of DHA). And, Prenatal DHA softgels (350 mg of DHA)–multivitamin combo packs are available.

DHA

Nordic Naturals presents DHA 1000 fish oil that contains 1000 mg of DHA. Research suggests that high doses of DHA greatly benefit the brain, eyes and mood. The softgel has a 100% natural strawberry flavor, eliminating any fishy aftertaste. This supplement also contains 180 mg of EPA.