Vitalah introduces a new flavor, Sparkling Blackberry Pomegranate, and a Variety Pack to its Oxylent supplements. When mixed with water, the supplement offers enzymes, electrolytes, amino acids, vitamins and minerals in three flavors. By adding organic sugar and stevia to the mix, Vitalah users can expect an improved flavor, says Oxylent.

TriMedica now offers a thyroid support supplement called Thyadine. Instead of containing iodine salts like other supplements, Thyadine has elemental iodine for better absorption. Iodine deficiency can lead to fatigue, bloating, loss of mental clarity, cold hands and feet, and hormonal imbalances. Users are reporting the benefits of Thyadine, from improved energy and focus to weight loss.

As part of an overhaul of its identity and label design, Nature’s Formulary is beginning to ship products that contain wild-crafted herbal ingredients. The company also redesigned its logo to reflect its commitment to social responsibility through sustainable cultivation and practices.

1 Barney Rd., Ste. 128, Clifton Park, NY 12065, 

For the millions of Americans that are gluten-intolerant, NutriCology introduces a digestive aid called Gluten-Gest. It contains enzymes for digesting the peptides in grain-based foods and probiotics helpful with digesting lactose.

2300 North Loop Rd., Alameda, CA 94502, 

Published in WholeFoods Magazine, March 2010

Naturade, from its Symbiotics brand, brings Colostrum PLUS Root Beer Chewables to market. The chewable tablets are immune-boosting combinations of nutrients, protected by a BIO-lipid coating to enhance nutritional uptake. They help maintain a healthy intestinal lining and flora, while supporting stamina and tissue growth. Flavors include pineapple, cherry and orange crème.

Expanding the number of its Superfoods flavors, Green Plus presents new convenient Stick Packs. Each pack contains an 8.9-gram blend of 29 Superfoods, Sea Vegetables and High-Energy Herbal Extracts ingredients. Available in Original, Wild Berry Burst and new Orange Greensicle, the drinks contain 150% of the daily value of vitamin C, and the full daily value of vitamin D as well as other nutrients and minerals.

Noah’s Naturals has created an Anti-Aging Beauty Beverage. The blend is made up of vitamins A, B and C, grape seed extract, pomegranate, lutein and lycopene, açaí, goji berry and other botanicals. Each serving (9.02 g packet) is only 30 calories.

11400 W. Olympic Blvd., Ste. 425, Los Angeles, CA 90064, 

Solgar introduces Phytosterol Complex 1,000 mg softgels, providing Heart Choice all-natural, scientifically researched plant sterols derived from soybean and sunflower oils. This product is free of gluten, wheat, dairy, yeast, sugar, sodium, artificial flavor, sweetener and preservatives. 

500 Willow Tree Rd., Leonia, NJ 07605, 

Organix South, Inc. now offers Stress Ease and Sleep Ease vegetarian capsules. They are combinations of supercritical carbon dioxide extracts with hydrophilic extracts that are then bound back to the whole herb. These fast-acting formulas also won’t cause drowsiness and are not habit forming.