As part of an overhaul of its identity and label design, Nature’s Formulary is beginning to ship products that contain wild-crafted herbal ingredients. The company also redesigned its logo to reflect its commitment to social responsibility through sustainable cultivation and practices.

1 Barney Rd., Ste. 128, Clifton Park, NY 12065, www.naturesformulary.com 

For the millions of Americans that are gluten-intolerant, NutriCology introduces a digestive aid called Gluten-Gest. It contains enzymes for digesting the peptides in grain-based foods and probiotics helpful with digesting lactose.

2300 North Loop Rd., Alameda, CA 94502, www.nutricology.com 

Published in WholeFoods Magazine, March 2010
 

Naturade, from its Symbiotics brand, brings Colostrum PLUS Root Beer Chewables to market. The chewable tablets are immune-boosting combinations of nutrients, protected by a BIO-lipid coating to enhance nutritional uptake. They help maintain a healthy intestinal lining and flora, while supporting stamina and tissue growth. Flavors include pineapple, cherry and orange crème.

Expanding the number of its Superfoods flavors, Green Plus presents new convenient Stick Packs. Each pack contains an 8.9-gram blend of 29 Superfoods, Sea Vegetables and High-Energy Herbal Extracts ingredients. Available in Original, Wild Berry Burst and new Orange Greensicle, the drinks contain 150% of the daily value of vitamin C, and the full daily value of vitamin D as well as other nutrients and minerals.

Noah’s Naturals has created an Anti-Aging Beauty Beverage. The blend is made up of vitamins A, B and C, grape seed extract, pomegranate, lutein and lycopene, açaí, goji berry and other botanicals. Each serving (9.02 g packet) is only 30 calories.

11400 W. Olympic Blvd., Ste. 425, Los Angeles, CA 90064, www.noahsnaturals.com 

Solgar introduces Phytosterol Complex 1,000 mg softgels, providing Heart Choice all-natural, scientifically researched plant sterols derived from soybean and sunflower oils. This product is free of gluten, wheat, dairy, yeast, sugar, sodium, artificial flavor, sweetener and preservatives. 

500 Willow Tree Rd., Leonia, NJ 07605, www.solgar.com 

Organix South, Inc. now offers Stress Ease and Sleep Ease vegetarian capsules. They are combinations of supercritical carbon dioxide extracts with hydrophilic extracts that are then bound back to the whole herb. These fast-acting formulas also won’t cause drowsiness and are not habit forming. 

EverNutrition, Inc., introduces four new supplements for enhancing one’s workout: Everlast Energy (capsules for steady, no-crash energy), Everlast Focus (capsules to help increase cognitive awareness and mental ability), Everlast Recovery (powder in Berry Lemonade to speed post workout recovery) and Everlast Defense (tablets that support immune health). Each contains proprietary formulas essentials for fitness-minded individuals. The company also offers sports multivitamins to give athletes the nutrition and energy they need.

Alacer Corp. unveils Emergen-C in three new formulas: Emergen-C Orange Shot (1000 vitamin C Health & Energy Booster); Emergen-C Alert! Berry Shot (Energy & Focus Booster) and Emergen-C Immune + Citrus Shot (Immune + System Booster). Each is available in convenient two- and six-pack single displays. 

80 Icon, Foothill Ranch, CA 92610, www.emergenc.com