Odor NeutralizerOdor Cleanse Breath and Body Caps from Yerba Prima naturally freshen breath and reduce body odor by neutralizing odorcausing compounds in the intestines. The key ingredient in the formula is a patented, highly concentrated mushroom extract, Agaricus bisporus. It also helps to increase beneficial bacteria, reduce harmful bacteria and acts as a protective antioxidant.

Superfood OilsNew from Coromega is Be Bright, a superfood oil blend. The oil has five main components: coconut oil, chia seed oil, organic avocado oil, hemp seed oil and black cumin seed oil. All components are organic and non-GMO. This blend of oils delivers many nutrients, including omega-3s, antioxidants and lauric acid. Coromega recommends using Be Bright as an all-purpose daily health boost.

Kids Calcium/DSolgar introduces a new calcium and vitamin D3 supplement for children. Solgar U-Cubes Calcium with D3 contain 600 IU of vitamin D3 per serving and 500 mg of calcium per serving (four gummies). These nutrients support healthy bones and teeth.

Medium-Chain TriglyceridesMedium-Chain Triglycerides (MCTs) are delivered with natural coconut flavor in MCT Swirl from Barlean’s. The vegan supplement uses a smoothie taste and texture to provide 5,400 mg of MCT per serving. MCTs are linked to benefits for cognitive performance and memory. MCT Swirl uses the company’s proprietary emulsification technology to boost absorption.

Pain ReliefRedd Remedies’ Pain T4 targets and addresses four common types and sources of pain: the joints, central nervous system, circulation and stress. Pain T4’s main active ingredient is Curcumin C3 Complex, an anti-inflammatory that may reduce joint stiffness. Redd Remedies also offers products for heart health, energy levels, muscle pain and other issues.

Sports NutritionTrace Minerals Research is entering the sports nutrition market with the cleanfit line, adding on to its electrolyte offerings. This line will include both pre- and post-workout options , targeted toward elite athletes looking to help support their training. All products in this line contain no artificial sweeteners, colors or flavors, and are non-GMO.

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The New York Attorney General is now taking his supplement investigation to the manufacturers.

What do more than half of your shoppers have in common with each other? Pets! About 62% of U.S. households own at least one pet, and 47% percent have at least one dog, according to The Humane Society. Incorporating some pet care items into your store will likely make your loyal pack see your business as a one-stop shop for the entire family—and yes, that includes the furbabies!

Bloomingdale, IL—Shoppers that purchase NOW Foods supplements will soon find a redesigned look on store shelves. NOW’s product marketing manager Jim Ritcheske recently made the news known in a newsletter to retailers, though the firm has been working on this project for about three years.