New Ester-C Kidstiks from American Health are a once-daily multivitamin drink mix for kids ages four and up. One stick pack (mixed with 4–6 oz of water) delivers 250 mg of Ester-C vitamin C, B-vitamins, calcium, magnesium, folic acid and electrolytes. Flavors include Groovy Grape and Tropical Punch.

NeoCell launched the Platinum Matrix Collection of collagen formulas. It includes products designed to help hyrdate and strengthen skin, support bone and joint health, calm stress and improve focus. Also featured in the line is Derma Matrix, an instantly dissolving collagen powder available in both jars and stick packs. These need-state formulas address the three pillars of collagen health: strengthen, hydrate and protect.

New from Carlson Laboratories is Fish Oil Q, with fish oil and CoQ10 in one softgel for cardiovascular support. Research shows that EPA and DHA omegas can help maintain healthy blood lipid levels and modulate heartbeat, while CoQ10 is transformed into an antioxidant in the body that supports the production of cellular energy and promotes healthy heart function.

Jusuru International released Liquid BioCell Life, intended to reduce wrinkles from the inside-out and improve joint mobility. It has hydrolyzed collagen type II, hyaluronic acid and chondroitin sulfate plus 13 antioxidant phytonutrient fruits. The Bio-Optimized process ensures the production of a molecule that the body can effectively and easily absorb, deep into the tissues.

NOW Foods recently released EVE Women’s Superior Multiple Vitamins. The multis contain healthful components like green tea, cranberry, silica and lycopene. The tablet and capsule formats also include superfruits like mangosteen and acai. Various iron dosages are also available.

NYAG Forms Coalition For Expanded Supplement Probe, Industry Responds

Albany, NY—New York Attorney General Eric Schneiderman has escalated his probe of the herbal supplement industry.

“To thine own self be true,” may be one of the most famous lines from Hamlet, and it’s good advice for the weight management category. For years, the concept of “healthy weight management” has butted heads with those “lose 10 pounds in a week” products that are based on empty promises and fuel unrealistic (and unhealthy) expectations. The category would be better served if they all were truthful about what they can and cannot do.

With spring on the horizon, people all over the country are beginning to feel the effects of allergies. Over 50 million people in the United States, including up to 30% of adults and 40% of children, suffer from allergic rhinitis, more commonly known as hay fever (1). With more than 13.4 million visits to physician offices, hospital outpatient departments and emergency departments stemming from allergic rhinitis yearly, several drugs are on the market to try to minimize the effects of allergies, but several natural options may be worthy of your attention.

Chewable Vitamin BBluebonnet Nutrition now offers a methylated, active coenzyme form of folic acid (Quatrefolic), that is said to be superior in solubility, safety and bioactivity to other forms of L-methylfolate. Bluebonnet’s EarthSweet Chewables CellularActive Methylfolate is available in 400, 800 and 1,000 mcg to support healthy mood, energy, endurance, cognition and the cardiovascular system.