For years, WholeFoods Magazine has shined a light on natural products companies that market some of the country’s best top-selling products and has honored them with a Natural Choice Award. This year is no different. Once again, we are proud to honor some of the many excellent products that the natural products industry calls its own.

There are fruits, and then there are superfruits. More than just a lot of marketing hype, the title of superfruit most often designates a richly nutritious, often exotic and delicious food, one with studied health benefits. As a category, it is a relative newcomer to the dietary supplement stage, and as such it is still developing.

Many regulatory changes are percolating in the natural products industry. Leaders from several industry associations and nonprofits offer some insight about what could be in store for companies in the near future.

The subject of weight management does not only merit the concern of those looking to shed significant pounds. The term “management” applies beyond the effort undertaken by millions to achieve a healthier body composition. It also implies maintenance, and the struggle we all go through to retain that healthy state. The supplements available to aid in these efforts (rather than to magically or immediately secure results) are diverse.

Watery eyes, going through boxes of tissues and feeling stuffy and congested; allergy season causes millions to feel downright miserable.

There’s a group of shoppers I bet you know well. They enter your store with a determined look, make a beeline for your supplements section and head to the register with a few bottles of green food supplements in their arms. This happens every month or so, with clockwork regularity. In short, they’re green foods die-hards.

New from Country Life Vitamins is Omega Surge, made with the “latest advance in Omega Technology.” Using an exclusive emulsified technology, Omega Surge provides enhanced delivery of omega-rich oils in a lemon gummy for adults, says the company. The gummies have no fishy aftertaste, are made with highquality fish oil and do not contain sugar, gluten or soy.

New from Jarrow Formulas is Citicoline in a 120-capsule sized bottle. The product has been tested in clinical trials related to memory, verbal memory, recognition, recall and cognition. Citicoline is naturally occurring and synthesizes phosphatidylcholine, which makes up a large part of the gray matter in brain tissue.

UAS Laboratories launches Probiogreen. The product contains DDS Probiotics and Parry organic spirulina. It is said to help those with age-related health conditions such as type-2 diabetes, macular degeneration, fatty liver disease, neurodegenerative disorders and cardiovascular disease. Probiogreen will be available as a finished product or as a raw material.