People want their heart health supplements. The category’s sales always tops the charts, as the desire to preserve and protect cardiovascular wellbeing remains consistent among adults of all ages. But the ways these products are designed, produced and promoted are all changing against this backdrop of steady consumer demand. Even the factors doctors deem most relevant for a maintaining a healthy heart are undergoing revision, a shift that will impact the supplements space.

Minerals play a vital role in many of our major bodily functions, and deficiencies can lead to health issues. Despite this, mineral deficiencies are still very common, with 61% of Americans 19 and older having dietary intakes of magnesium lower than the estimated average requirement and 49% having intakes below the estimated average requirement for calcium.

This latest set of grants, given to the National Advertising Division, adds to a total of over $2.1 million given to the cause of truthful and accurate advertising.

Washington, D.C.—This latest set of grants, given to the National Advertising Division, adds to a total of over $2.1 million given to the cause of truthful and accurate advertising.

Many consumers want to live a healthier lifestyle, and one of the most common reasons for doing so is weight management. Weight management is a big sales draw for multiple sectors, with revenues totaling $61 billion in 2013 (1). This number encompasses several categories, from services to programs to drugs, and dietary supplements are no exception. While several natural ingredients have been touted as valuable for weight management, there is also some skepticism surrounding them. With this said, scientific interest and study on these ingredients suggests that there may be more at work than just trends.

Heart Fit is a specialized cardiovascular formula from Carlson Labs that contains tocotrienols and pterostilbene, and also provides CoQ10 to support heart energy. This unique blend of nutrients is designed to deliver optimal absorption in a soft gel format. Available in bottles of 60 or 120 soft gels.

Sun Chlorella USA offers Organic Sun Eleuthero tablets, a natural adaptogen herb that helps revitalize the body without the jittery side effects of caffeine or sugar, says the company. The active compounds in eleuthero are called eleutherosides, and they are said to help support the body’s natural defenses.

Health Plus Inc. has recently updated the look of its Super Colon Cleanse powder. The new design contains a wide-mouthed opening and one serving-size scoop for easier access. The new bottle is ideal for adding the powder to any container, from bottles for on the go to glasses at home. The new design will allow for minimal wastage.

Heart Remedy Omega 7Barlean’s has brought to market Heart Remedy Omega 7 products. Available are Heart Remedy Swirl in mountain berry and Heart Remedy Softgels, both of which supply 210 mg of omega-7 per serving.

Swedish Flower Pollen Extract from Bio Nutrition, Inc. is standardized to provide 0.08% phytosterols. The product undergoes a special fermentation process to enhance the availability of the nutrients once in the body. According to the company, Swedish Flower Pollen may support prostate function, healthy urine flow and libido.