Jusuru International released Liquid BioCell Life, intended to reduce wrinkles from the inside-out and improve joint mobility. It has hydrolyzed collagen type II, hyaluronic acid and chondroitin sulfate plus 13 antioxidant phytonutrient fruits. The Bio-Optimized process ensures the production of a molecule that the body can effectively and easily absorb, deep into the tissues.

NOW Foods recently released EVE Women’s Superior Multiple Vitamins. The multis contain healthful components like green tea, cranberry, silica and lycopene. The tablet and capsule formats also include superfruits like mangosteen and acai. Various iron dosages are also available.

NYAG Forms Coalition For Expanded Supplement Probe, Industry Responds

Albany, NY—New York Attorney General Eric Schneiderman has escalated his probe of the herbal supplement industry.

“To thine own self be true,” may be one of the most famous lines from Hamlet, and it’s good advice for the weight management category. For years, the concept of “healthy weight management” has butted heads with those “lose 10 pounds in a week” products that are based on empty promises and fuel unrealistic (and unhealthy) expectations. The category would be better served if they all were truthful about what they can and cannot do.

With spring on the horizon, people all over the country are beginning to feel the effects of allergies. Over 50 million people in the United States, including up to 30% of adults and 40% of children, suffer from allergic rhinitis, more commonly known as hay fever (1). With more than 13.4 million visits to physician offices, hospital outpatient departments and emergency departments stemming from allergic rhinitis yearly, several drugs are on the market to try to minimize the effects of allergies, but several natural options may be worthy of your attention.

Chewable Vitamin BBluebonnet Nutrition now offers a methylated, active coenzyme form of folic acid (Quatrefolic), that is said to be superior in solubility, safety and bioactivity to other forms of L-methylfolate. Bluebonnet’s EarthSweet Chewables CellularActive Methylfolate is available in 400, 800 and 1,000 mcg to support healthy mood, energy, endurance, cognition and the cardiovascular system.

Medicinal TeaAlvita has debuted three new organic teas: Lemon Balm Tea Herbal Supplement for calming support, Bilberry Tea Herbal Supplement for antioxidant support, and Cranberry Tea Herbal Supplement, which has many benefits and a refreshing flavor. These teas are kosher and gluten-free.

Herbal KitsHerbalist & Alchemist expanded its line of condition-specific kits with Stress Support (with Serenity Compound, Ginseng/ Schisandra Compound, Phytocalm and Tension Relief), Immune Support (with Immune Adapt, Ultimate Echinacea, VX Immune Support and Andrographis) and Digestive Support (with Bitters Compound, Carminative Compound, Intestinal Calmpound and Ginger Extract).

ProbioticProbiotic-10 from NOW Foods supports overall gastrointestinal health. This supplement contains 10 clinically validated probiotic bacterial strains that can support healthy digestion, help maintain the integrity of the intestinal lining and support proper intestinal motility. These bacterial strains have also been said to participate in the detoxification process as well as assist with immune support.