Traction. 2015 was the year natural products gained significant traction outside their core channels of distribution. Overall, natural and organic product sales grew a stunning 14.9%, adding $9.367 billion to total $72.4 billion in sales, and reaching 11.75% of total U.S. food store sales. Perhaps more noteworthy is this fact: total U.S. food store sales grew 3.1%, adding $19.1 billion; meaning natural and organic products growth made up nearly half (49%) of this number. At this rate, the natural products industry is on track to reach one-third of total food store sales within the next generation, or $500 billion of the then $1.5 trillion U.S. food store business.

regular girlRegular Girl from Tomorrow’s Nutrition is a blend of prebiotic fiber and probiotics that helps maintain a healthy digestive balance. The formula includes patented Sunfiber soluble dietary fiber (6 g/serving) and Bifidobacterium lactis (BL-04, eight billion CFUs/serving). Regular Girl is available in on-the-go stick packs as well as a 30-day supply of scoopable powder.

supernutritionSuperNutrition introduces SimplyOne Think Clearly for brain and memory support. SimplyOne Think Clearly combines huperzine A, vinpocetine, theanine, DMAE, other neuro-amino acids and brain-boosting nutrients. It supports acetylcholine, serotonin and dopamine production for a happier mood, better focus, mental acuity and clarity.

reserveageReserveage Nutrition now offers Turmeric with Trans-Resveratrol and Organic Turmeric. The source material in both formulas is Curcupure (standardized to 95% curcuminoids) and is formulated with Truesorb to deliver 475 mg of 95% curcuminoids.

solgarFull Spectrum Curcumin from Solgar Vitamin and Herb offers a form of curcumin that is immediately body-ready, faster absorbed and more active. Says the company, “It’s so advanced, just 40 mg of curcumin in one softgel delivers the equivalency of 75 (100 mg) capsules of standardized curcumin extract.” In a recent study, it was shown to stay in your system for a full 24 hours.

private label

What’s in a name? If it’s your own store brand, it’s everything. Or, it should be—especially now.  


Our world is full of toxins, both natural and manmade. Sometimes, our bodies need extra help cleaning house, which is where detoxifying cleanses come in. Cleanse diets and supplements are definitely trendy, but are they safe and do they work?

retailer survey

We know today’s shoppers love online shopping and the convenience of their local big-box store. But are they still drawn to independent natural products retailers?

Los Angeles, CA—Supplement maker Jarrow Formulas met with regulators at the CFSAN headquarters in September.