natural choice awards

The votes have been cast and tallied. Now, it’s time to announce the results of the 2016 Natural Choice Awards!  

This annual honor, now in its 14th year, recognizes and celebrates the natural industry’s top selling products and companies, whether they’re small and just starting out or seasoned veterans.

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vitamin K2

The heart is one of the hardest-working organs in the body. It contracts and relaxes a little more than once per second, providing the blood flow on which every other organ in your body relies. That requires a steady supply of energy, and to perform at optimal function, your heart needs to derive that energy from its fuel (primarily fatty acids and glucose) efficiently and with little waste. This is where coenzyme-Q10 (CoQ10) comes into play.

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digestive health

They say you are what you eat. If you eat well, you’ll probably feel well and if you eat poorly, you probably won’t. For this reason, digestive health is an excellent reflection of your personal well being. However, while it’s easy to generalize symptoms such as constipation, nausea, diarrhea or signs of a bad meal or a compromised immune system such as from a cold, everyone’s gut is unique and therefore a one-size-fits-all approach won’t cut it. Help your customers figure out what works best for them.

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pet food

As consumers educate themselves about potential contaminants and toxic ingredients in products, they are not only choosing a healthier lifestyle for themselves, but also for their families, which include their beloved pets. To ensure their four-legged family members are living longer, healthier and happy lives, pet parents are taking the plunge into humanization mode; purchasing for their pets what they would purchase for themselves. This, of course, means that pet dollars can still be captured by natural retailers—as long as products offerings are safe, healthy and suit the dietary and hygienic needs of the new-age pet.

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Bluebonnet Nutrition Corp.

The classic amber glass bottles bearing Bluebonnet Nutrition Corporation’s iconic blue flower have graced the shelves of natural product stores for 25 years. As the dietary supplement brand from Sugar Land, TX, reaches its silver anniversary, here’s a look at how they’ve built a past, present and future on uncompromising devotion to natural foods stores, consumer trust and high quality products.

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As spring approaches, you may be tempted to stop and smell the flowers, or perhaps even take in a deep breath of fresh air. However, if you are one of the 50 million Americans affected by allergies, this might be the last thing you want to do (1). The number of people living in the United States with seasonal allergies is steadily increasing, with about 30% of adults and 40% of children complaining of allergy symptoms (1). For some, allergies pose a year-round war, with spring being the ultimate battle for sufferers. As allergy season approaches, equipping your customers with natural relief options and prevention tips can make all the difference between enjoying the season or spending it sneezing.

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Weight management supplements are not designed to do all the work for you. The path to weight loss is a proactive one, taken on by a person who has decided to make an active change in one’s life. Supplements that target satiety serve to assist in those on a weight-loss path in jumping one of the greatest hurdles: self control. Satiety is defined as the feeling of fullness and satisfaction after completing a meal. Hunger and cravings are perhaps the biggest killer of diets.

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Shoppers are increasingly interested in cannabis, and industry companies are developing more and more products to fill this need. But, not everyone (and every store) has accepted this burgeoning market with open arms. Confusion about the facts and realities may be the source of some of this hesitation. Here, several cannabis experts clarify some top myths about this herb and products sourced from it.

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heart health

The heart health supplements category is diverse, reflecting many risk factors associated with cardiovascular disease. It also grows and changes with the science surrounding heart disease. This feature discusses recent developments in the changing heart health segment. Is your store keeping up with the times?

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tart cherry

Cherry lovers everywhere, rejoice! It turns out cherries, specifically tart ones, are remarkably good for one’s health and the benefits are backed by research. Learn why this superfruit should be important to you and your shoppers.

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Natural Health Supplements

The featured articles on are crafted to show the importance of maintaining a healthy lifestyle. This may include natural health supplements, herbs, food and homeopathy. Taking a look at the featured articles will give you a sense of what is popular in the marketplace. This includes work-life balance, healthy living and herbal dietary supplements.

At we look for the most up-to-date information for our subscribers to keep you well on your way to knowing the curves of the industry that awaits your business. Knowledge is power, when it comes to the most recent featured articles. Our authors include PhDs, merchandising consultants and attorneys to keep your team in the know. Take a look at this month’s hot, new products to get you in front of industry standard when it comes to natural dietary supplements.

When looking for the most current information concerning new product categories, look no further than! Read through this month’s articles today and stay up to speed within the ever evolving world of natural health supplements!