Minerals play a vital role in many of our major bodily functions, and deficiencies can lead to health issues. Despite this, mineral deficiencies are still very common, with 61% of Americans 19 and older having dietary intakes of magnesium lower than the estimated average requirement and 49% having intakes below the estimated average requirement for calcium.

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People want their heart health supplements. The category’s sales always tops the charts, as the desire to preserve and protect cardiovascular wellbeing remains consistent among adults of all ages. But the ways these products are designed, produced and promoted are all changing against this backdrop of steady consumer demand. Even the factors doctors deem most relevant for a maintaining a healthy heart are undergoing revision, a shift that will impact the supplements space.

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Harrah’s in Lake Tahoe, CA, once ran a television/radio advertising campaign that involved three different jingles. The first featured Beach Boys-esque music and a deep male voiceover. The second was reminiscent of a 1980s female soloist and included an energetic male voiceover and the tag line “Oh Yeah!”. The third had early 2000s-inspired electronica with an autotuned voiceover and ending line, “Chill out and get your game on.” These Genergraphics Gingles were specifically designed to reach three different sets of key clientele simultaneously: Boomers, Gen X and Echo Boomers (also known as Gen Y).

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Many consumers want to live a healthier lifestyle, and one of the most common reasons for doing so is weight management. Weight management is a big sales draw for multiple sectors, with revenues totaling $61 billion in 2013 (1). This number encompasses several categories, from services to programs to drugs, and dietary supplements are no exception. While several natural ingredients have been touted as valuable for weight management, there is also some skepticism surrounding them. With this said, scientific interest and study on these ingredients suggests that there may be more at work than just trends.

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Urologic diseases and conditions affect around 20 million Americans per year and medical interventions for some of these issues can be very expensive (1). While healthy lifestyle choices such as keeping hydrated, regularly exercising and avoiding excess consumption of caffeine or salt are key for maintaining urologic health, several natural supplements also support these important bodily functions (2).

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The herbal dietary supplement market has grown over the years, and right along with it, RidgeCrest Herbals, Inc., Salt Lake City, UT, has developed into one of the most vital herbal supplements makers in the natural products industry. For the past 20 years, the company has used an eclectic approach to create multiple effective natural remedies to help with people’s health challenges. Always interested in getting the best results for their customers, RidgeCrest Herbals continues to design high-quality herbal products that fit specific needs.

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Many of us shoot for efficiency in our lives and in our businesses. It’s safe to say from the results of the 2014 WholeFoods Retailer Survey that natural products businesses view this goal as a high priority, as many independent stores have hit on some profitable combinations of store size, product offerings, sales and expenditures.

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While used in Europe and Asia for centuries, the Himalayan superfood sea buckthorn has only taken hold in North America relatively recently (1). Despite this, it is already making quite a name for itself, drawing interest both from the scientific community and shoppers for many purported properties. While one of the most common uses for sea buckthorn is in topical skincare products, new knowledge is showing that the miracle berry has impressive applications as a dietary supplement (2).

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If we think of the body as a fortress, then we can liken the body’s endlessly complex immune system to the ramparts, the masonry, the moat and drawbridge (if we’re going medieval), and the soldiers within that fortress. Developments within the immune support category are bringing new techniques to the task of protecting the citadel. Research, meanwhile, provides a foundation for confidence in our continued security. Of course, it helps to remember that all your customers care about (and the customer is king) is that the castle is well defended.

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Naturopathy, meaning “to follow the path of nature,” is the essence and foundation of Michael’s Naturopathic Programs, San Antonio, TX, started 30 years ago. The company’s commitment to the natural products industry and to healthy longevity has shined through over the past three decades, and is unwavering to this day. After launching more than 100 products over the years, company founder and president Michael Schwartz insists not much has changed about the company and its mission, besides the fact that, as he says, “I have gotten older.”

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