Natural Dietary Supplements

Find reliable answers to your questions with natural dietary supplements news and feature stories at Our writers pore over the research and investigate every angle to provide you with the most accurate and timely information.

Natural Health Supplement News

As a natural products retailer or supplier, it's your job to stay ahead of the latest news and information about natural dietary supplements so you can give your customers the best options for optimal health. Our writers understand how important that job is. That's why they go to great lengths to ensure they deliver the latest in health news and research in our feature articles.

New Natural Supplements

Whether you are a small vitamin shop or a large natural foods grocer, you can count on for the latest updates on new dietary supplements and the entire natural products industry. We stay in touch with industry leaders, groundbreaking researchers, and influential regulators to provide important updates on the natural dietary supplements industry. For more, visit our health and dietary supplements news section.



plant omegas

When dietary supplement newcomers are looking for a starting point, one of the first supplements they may think of is omegas. These healthy fats support a variety of functions in the heart, brain and eyes, and scientific studies are beginning to link balanced levels of omegas to many other health functions as well. However, due to a lack of certain omegas in the traditional Western diet, levels can often be imbalanced—and supplements can help fill this nutritional gap. Many omega supplements on the market use marine sources, like Antarctic krill and cold-water fish. While scientific research has shown them to be effective, the plant world also boasts omega sources that simultaneously offer other health benefits. Make sure your shoppers know about some of these plant-based omegas as well before they reach for the shelf.

women's health

Do you know the origin of the word hysteria? It comes from the Greek word hysterikos and the Greek idea that hysteria was unique to women and was caused by “disturbances of the uterus” (1).

A protein alternative for post-workout, NOW Sports Pea Protein is available from NOW Foods. This non-GMO vegetable protein isolate typically has over 4,200 mg of branched chain amino acids and over 2,000 mg of l-arginine in each one-scoop serving. This natural protein can easily be mixed into beverages, and contains no soy or dairy. Unflavored, Dutch Chocolate and Vanilla Toffee flavors are available in 12-oz. and 2-lb. containers.

trace mineralsNew from Maximum Living is Maximum Living MineralRich Concentrate, a liquid supplement that delivers over 70 essential ionic trace minerals, including biotin, magnesium and vitamin B12.

enzymedicaEnzymedica’s DairyAssist is a combination of lactase and a protease thera-blend that helps people who are lactose intolerant. This vegetarian capsule helps break down lactose into galactose and glucose for easier digestion. This product contains no eggs, dairy, preservatives, nuts, gluten, casein, rice or artificial colors or flavors.

neocellNeoCell now offers Derma Matrix, an instantly dissolving collagen powder designed to internally strengthen skin. Derma Matrix utilizes BioActive NeoCell Collagen, which has been shown in studies to increase hydration and provide firmer and softer skin. In addition to jar packs, Derma Matrix is available in stick packs, providing a portable collagen option that can be added to water bottles.
SRP: $24.95

Mushroom MatrixA new line of mushroom-based supplements is available from Mushroom Matrix. The line includes four single species of mushroom powders and four mushroom powder blends, each available in pouches or jars that can be added to smoothies or recipes. The single species options include Cordyceps, Lion’s Mane, Reishi and Turkey Tail. The blend varieties include Beauty, Critical Care, Fit and Immune.

maqui berryNew from Nutri Lifescience is Nutri Maqui for antioxidant protection. This liquid dietary supplement contains 32 1-oz. servings and provides the benefits of maqui berry, which helps neutralize free radicals. The supplement is said to support the immune system, healthy aging, normal cholesterol levels, eye health, normal blood sugar levels and more.

sport oxylentSport Oxylent by Vitalah is a 3-in-1 supplement drink that combines sports-oriented nutrition with high-quality ingredients. This non-GMO sports drink promotes energy and stamina during a workout and helps reduce recovery time afterwards.