New from American Health are Ester-C Effervescent Vitamin C Packets in a natural orange flavor. The powder dissolves in 4–6 fl. oz. of water, which “delivers the advanced active immune system support and potent antioxidant activity,” says the firm. The formula includes 1,000 mg of Ester-C, essential vitamins such as B6 and B12, plus electrolytes. SRP: $17.99, 21 ct.

Premier Health Concepts, LLC has announced a new lip balm line called DeVine Lip Shimmers that uses grape seed oil, resveratrol and red wine antioxidants. The company says it takes the health benefits of wine and puts it into the form of a lip balm featured in Rose/Merlot, Champagne/ Bordeaux and Vanilla Spritzer. MSRP: $4.99 per 2 pack

White Egret has added Hyaluronic Acid Day Serum to its personal care line of products. Says the company, “Hyaluronic acid is the main ingredient in the formula because it’s a moisture-promoting molecule that is abundant in youthful skin, but begins to diminish as we age.” Hyaluronic acid can help firm and moisturize the skin. SRP: $16.99 for a 2-ounce jar.

Straight Arrow has developed a line of shampoos and conditioners called Conceived by Nature, promoting moisture and shine. The coconut and corn surfactant base in the shampoos also contain aloe vera, grape and olive extract, as well as vitamins B5 and E. The conditioners also contain many natural ingredients such as sweet almond, olive, coconut and shea butter. Different scents include citrus, lavender and rosemary.

The Damascus Rose Beauty line from W.S. Badger Company, Inc. is a three-part moisturizing system that includes lavender, chamomile, calendula, sea buckthorn, rosehip and pomegranate oil as ingredients. The line includes a face oil, body oil and beauty balm. SRP: face oil $12.00, body oil $27.00, beauty balm $14.00

JASÖN now offers Pure Natural Deodorant Sticks, which are “clinically tested to deliver all day odor protection, without the use of aluminum and propylene glycol.” Odor-fighting ingredients include grapefruit seed extract, corn starch, baking soda and zinc ricinoleate. Aloe vera and lavender oil soothe skin, while vitamin E moisturizes. Formulas include: Soothing Aloe Vera, Nourishing Apricot, Calming lavender, Purifying Tea Tree and more.

Nature’s Gate introduces new shower products in two pleasing scents. On offer are açai scented body wash, liquid soap and lotion, as well as green tea scented body wash and liquid soap. Each product contains antioxidants, and a patented combination of 7 Natural Moisture Boosters: sodium hyaluronate, vegetable glycerin, shea butter, sweet almond oil, vitamin E, apricot kernel oil and soybean oil.

Jurlique Skin Care has delivered moisturizing hand sanitizer to the market. The product contains Safflower Oleosomes, Austrian Bush Mint and a proprietary biodynamic blend. According to the company, the sanitizer is an “innovative antibacterial that kills 99.9% of germs naturally and nourishes hands without irritating the skin.” SRP: $6.50 for 1.7 oz travel size, $15.00 for 5.9 oz with pump.

WILD Flavors, Inc. launched Vegeceuticals, made with a proprietary technology that extracts key phytonutrients from fruits and vegetables. Two varieties are available: Orange powder or liquid contain beta-carotene from vegetables such as carrots, pumpkins and paprika, while the red powder or liquid provides anthocyanins from beets, rhubarb, tomatoes and other purple fruits.