Evofem, Inc. offers the Softcup menstrual cup as a new sanitary napkin/tampon alternative. The product is easy to insert, but the company says it fits better than a tampon and can be worn up to 12 hours without removal. The Softcup is made from a “non-irritating plastic containing medical elastomer and polyethylene.”

Jones is stripping down to the bare essentials with its new line of sparkling sodas. Jones Au Naturel has reduced calories (just 35), just seven grams of sugar and is free of artificial sweeteners. Instead, the sodas are sweetened with a combination of pure cane sugar and organic agave syrup.

Kinnikinnick Foods presents Gluten Free White Bread and Multigrain Bread. The soft breads are enriched with five essential nutrients and are a good source of fiber. On top of being gluten free, these breads are also dairy and nut free.

New England Naturals introduces two new granolas. The Probiotic Raspberry Almond Granola benefits digestive health, supports the immune system and is naturally low in fat. The Organic Ancient Grains Granola contributes to a low-glycemic diet, is an excellent source of protein and all nine amino acids, and contains a hearty amount of omega-3 packed chia seeds.

Happy Family adds to its Happy Munchies line with Carrot Rice Cakes, Apple Rice Cakes, and Apple & Kale Puffed Corn Snacks. These gluten-free, non-GMO snacks are made with 100% organic vegetables, fruits and whole grains. It is perfect for teething and encourages self feeding.

In every ounce of Eat Your Vegetables by Snikiddy Snacks is one full serving of vegetables, with 2.5 times the amount of protein found in most other vegetable chips, says Snikiddy. The all-natural, cholesterol-free chips are made of sweet potatoes, carrots, navy beans and other veggies. The three flavors are Sea Salt, Jalapeno Ranch and Sour Cream & Onion.

Old Orchard adds Very Cherre tart cherry juice to its list of product offerings. The juice is rich in antioxidants, is gluten free and contains no colors, artificial flavors or preservatives. Just four ounces of Very Cherre offers the daily recommended intake of antioxidants.
SRP: $4.99 for 64-ounce bottle.

New from Buried Treasure is Cardio Care+. This liquid supplement offers a combination of nutrients that are research-backed to have heart-protective properties, says the company. Says Buried Treasure, “These readily bioavailable Liquid Advantage vitamins, herbs, phytonutrients and antioxidants synergistically support cardiovascular health.”

Herbalist & Alchemist now offers Maca Extract. The supplement is sourced from maca grown in Peru “and is a nutritious tonic that supports healthy sexual libido and function,” says the company. Several sizes are available (1 oz, 2 oz, 4 oz, 8 oz and larger on request).
SRP: $13, 1 oz.