NOW Foods launches NOW Superfruit Liquid Multi, which offers the fast absorption of nutritional liquids and the antioxidant protection of super fruits. The formula provides the blended support of 27 nutrients, core vitamins and minerals as well as eight antioxidant-rich superfruits, including organic açaí, organic blueberry and pomegranate extract.

 

Super Meshima from Mushroom Wisdom supports immune health by benefiting B-cells and T-lymphocytes as well as the activity of natural killer cells. Meshima mushroom grows on mulberry trees indigenous to “Women’s Island” in Japan. Japanese and U.S. studies demonstrate its immune enhancing activity in maintaining breast health.

Keratin Booster is new from Reserveage Organics. The keratin is made with a unique process to ensure its bioavailability and the formula also contains biotin and resveratrol. Keratin and biotin benefit the nails, skin and hair, and resveratrol supports skin health, according to the company.

 

Kyolic 101 Stress & Fatigue Relief is available from Wakunaga of America. The supplement is a blend of Kyolic Aged Garlic Extract along with GABA and vitamins B12, B6 and B1. The product is said to enhance the body’s ability to cope with emotional and mental stress along with contributing to higher energy levels and immune
function.

 

Bluebonnet Nutrition introduces BCAAs Vcaps, which offer 3,000 mg per serving of vegetarian-sourced L-leucine, L-isoleucine and L-valine from Ajinomoto. The Vcaps are pharmaceutical grade in a 4:1:1 ratio “to support muscular health and repair in individuals engaged in strength exercise, such as bodybuilders, weekend warriors and other individuals with active lifestyles,” says Bluebonnet.

Badger Body and Massage Oils are aromatherapy blends comprised of cold-pressed organic, essential oils of sweet orange, ginger, grapefruit, lavender and rose, just to name a few. When applied and massaged into the skin, these products warm and soothe muscles and joints and induce a state of relaxation.

Sun Chlorella USA now offers Sun Chlorella Cream. This skin cream is paraben-free, made with a purified water base, contains several botanical extracts and is propylene glycol-free. Says the company of the product, it is, “The only topical cream that contains concentrated chlorella extract as its principal ingredient.”

Desert Essence re-launched and re-packaged its skincare line. New packaging, says the company, evokes the desert’s colors and “will make the consumers’ shopping experience simpler, with color coded bottles by skin type.” For shoppers’ ease, products are divided into easily identifiable skin types: oily–combination skin, normal skin and dry–sensitive skin.

New from Alba Botanica are Very Emollient and the Hawaiian Natural Sunblock collections. Very Emollient Mineral and Very Emollient Natural Sunblock collections are paraben-free and provide high levels of UVA and UVB protection, according to the company. The Hawaiian Natural Sunblock collection uses tropical fruit and flower extracts along with botanical oils and aloe vera.