New from P.L. Thomas & Co, Inc. and Grow Green Industries, Inc. are eatSafe Natural Food Wash and eatFresh Natural Antimicrobial. These natural food sanitizers and preservatives “enhance the taste, sensory profiles and shelf-life of fresh produce, seafood and poultry as well as prepared and processed foods.” The wash is said to remove 99.999% of bacteria and +98% of pesticide residues from produce.

Valensa International launched Zanthin XP-3 Astaxanthin, designed for optimal absorption. The ingredient combines Valensa’s Zanthin natural astaxanthin with a supercritical extract of perilla seed oil, O2B Peroxidation Blocker stabilization system and sunflower-based phospholipids. Given the enhanced absorption, less astaxanthin is needed.

Lonza has launched the Memree line containing soy-based phosphatidylserine (PS). Both MemreePS and MemreePlus are intended for cognitive health applications, but MemreePlus also supports healthy cortisol levels for stress support. Both ingredients come in liquid and dry forms.

UAS Laboratories updated the look of its probiotics line, taking into consideration input from consumers, retailers and partners. The new labels—which include a simplified UAS logo—make it easier for consumers to find and identify its DDS Probiotics. UAS used a sunrise to emphasize that one should start the day with probiotics.

Hero Nutritionals released two vitamin D3 gummies, one delivering 1,000 IUs in a bear shape (Yummi Bears Sugar Free for kids) and the other with 2,000 IUs (Slice of Life Sugar Free for adults). The company says the products support bone, tooth, muscle and immune health. They are naturally sweetened with inulin fiber and lo han fruit.

A new skin care supplement, Skin ReVive, is now available through RidgeCrest Herbals. This product has an antioxidant formula that protects and detoxifies the skin. Skin ReVive also claims to work as an anti-inflammatory. This supplement has an anti-aging complex that contains wheat sprout extract and collagen.
SRP: $39.99

New from NOW Foods is an immune-support supplement in the form of individual drink stick packets with a citrus flavor. The product, called Healthy Immune, includes vitamins C and D3 with colostrum, as well as zinc, selenium, the immune health ingredient EpiCor and herbs like olive leaf and elderberry.

Solgar Vitamin and Herb launched a fish oil that tastes great and is easy to take, says the company. Solgar minnows omega-3 mini bursts are small, chewable and have no fishy aftertaste. Soft gels come in Tutti Frutti Sorbet Flavor and deliver 364 mg of EPA and 280 mg of DHA per serving.

New from Barlean’s is a Key Lime flavor for its Omega Swirl line. Delivering over 2,000 mg of omega-3s EPA and DHA per tablespoon, the product is made with Barlean’s Fresh Catch molecularly distilled fish oil. The company touts a smoothie taste and texture for the products, which are gluten free and naturally sweetened with xylitol.