Frutarom has launched an immune health portfolio that includes highly bioavailable forms of minerals such as copper and zinc as well as Echinacea EFLA 894 (a dry-pressed herb juice) and Pelargonium EFLA 956 (a root extract from Pelargonium sidoides DC). Both are produced in Frutarom’s Swiss facility, under strict PIC-GMP certification guidelines and in line with ecological principles.

MasQuelier’s USA has come to market with MasQuelier’s French Pine Bark Extract (200 mg). This research-backed extract supports the heart, vascular system and eyes while reducing visible signs of skin aging. The product, which also incorporates Original OPCs, works with antioxidant protection, collagen support and circulatory support.

Whey Fantastic from Excel Performance Nutrition claims to be the first all-natural whey protein shake that tastes great, even when mixed just with water (backed by a 100% Great Taste Money Back Guarantee). Whey Fantastic delivers 20 g of rBST-free protein and 3 g of fiber per serving with 0 g trans-fat. A free Whey Fantastic Taste Test Kit is available so retailers can taste the product.


Carlson Laboratories
launched cod liver oil in a bubble gum flavor for kids. The formula remains the same as the existing Carlson for Kids Cod Liver Oil with 250 mg of DHA and 200 mg of EPA per serving. The Carlson line includes numerous other marine oils in various delivery formats.

Vega One All-In-One Nutritional Shake offers a tasty way to get your body’s daily essentials. One serving of this plant-based shake offers protein, probiotics, omega-3s, fiber, greens and antioxidants. Vega One is also dairy, gluten and soy free. The shake is offered in chocolate, berry, vanilla chai and natural flavors.

RuckPack from Noots! Nutrition LLC is a new energy boost drink created by a veteran Marine Corps officer based on his battlefield experiences in Afghanistan. The caffeine-free shot, sweetened with xylitol, combines vitamins, amino acids, minerals and herbs for healthy energy support.
SRP: $2.99.

Slender GR from Enzymedica offers targeted enzymes for healthy weight loss. This triple-action formula optimizes sugar and fat metabolism through the enzyme blend; encourages a lower glycemic index through gluten-free rice bran and SOD; and supports healthy detoxification with rice bran and SOD.

Michael’s Insulin Factors from Michael’s Naturopathic Programs provides lipoic acid, quercetin and vanadium, which aid in insulin production by pancreatic beta cells. Lipoic acid is also involved in carb metabolism, and vanadium is thought to mimic insulin function. The product also contains vitamin D3, biotin, zinc, copper and seven essential amino acids found in the insulin molecule.

Cranberry Mannose + Probiotics is a new product available from NOW Foods. Designed to support healthy urinary tract function through the anti-adhesion effect of cranberry on bacteria, probiotics are included to help maintain a healthy microbial balance. No artificial flavors are used in this product, which comes in individual drink stick packets.