As manufacturers and marketers, companies try to follow the hot trends in the marketplace. There are a few companies within the natural products distribution channel that tend to be at the forefront of those trends within their respective categories and subcategories. Lily of the Desert is a trendsetter for the aloe vera category within the natural products channel.

The term, “inflammation,” when used in a medical context, refers to a localized protective reaction of tissue to irritation, injury or infection, characterized by pain, redness, swelling and sometimes loss of function. The key feature here is “protective.” Inflammation is designed to protect us against infecting organisms and further damage. During inflammation white blood cells rush to the area to destroy harmful microorganisms and dead cells, preventing the spread of the irritation and permitting the injured tissue to repair itself.

According to the National Osteoporosis Foundation, more than 10 million Americans have osteoporosis and another 34 million have low bone mass.

1. What is the importance of vitamin D in the body?
Vitamin D is a fat-soluble nutrient that requires conversion in the liver and kidneys to form the physiologically active form of vitamin D known as calcitriol. Active vitamin D functions as a steroid hormone in the body, augmenting calcium and phosphorus absorption in the kidneys, which helps to form and maintain healthy bones and teeth. The principal physiological function of vitamin D is to maintain normal blood levels of both calcium and phosphorus, as well as to promote bone mineralization.

product profiles

Manufacturers and suppliers offer educational essays on a variety of topics.

ResistAid™ is a natural immune support ingredient manufactured by the Swiss life-science company Lonza. It is made from the wood and bark of larch trees that grow in abundance in the United States. ResistAid™ consists of the soluble polysaccharide arabinogalactan and bioactive flavonoids, and thus has antioxidant capacity.

Since 1932, National Enzyme Company (NEC) has been the leader in nutritional enzyme technology. From research
and development to marketing support, NEC provides manufacturers and distributors worldwide with comprehensive enzyme-based dietary supplement services while adhering to strict NSF- and TGA-certified GMPs.


FiberAid™ is a larch arabinogalactan (LAG)-based, premium, soluble prebiotic fiber, manufactured by the Swiss life-science company, Lonza.