Q: How has the face of the sports nutrition market changed in recent years?
A: Now a $3.2-bilion industry projected to grow 21% between 2008 and 2013, sports nutrition products are no longer just a niche category used by elite athletes, such as pro athletes and hardcore bodybuilders to augment their rigorous training and give them a competitive advantage. General consumers who lead active lifestyles have now sought out sports nutrition supplements to improve their physical look, energy and performance as part of a pathway to leading a healthier lifestyle. Moreover, their brand selections in this category are highly influenced by the endorsements of serious athletes and bodybuilders whom they aspire to emulate.
Over 40 years ago, a remarkable discovery was made by a brilliant scientist…John Willard, Ph.D. At the time, this talented chemistry professor was in the process of conducting research on a highly concentrated trace mineral water when he serendipitously combined the trace mineral water with another product he’d been developing. With that small stroke of inspired genius, he invented Willard Water.
Blood sugar and appetite are monitored by various systems within the body. For example, specialized immune cells that surround every brain cell can sense the level of glucose in your blood. Every time blood sugar drops rapidly, these cells send signals to parts of the brain that cause you to feel hungry. If you are overweight, insulin resistance and cravings can make your brain send out hunger signals even when it is inappropriate.
1. What is the importance of vitamin D in the body?
Vitamin D is a fat-soluble nutrient that requires conversion in the liver and kidneys to form the physiologically active form of vitamin D known as calcitriol. Active vitamin D functions as a steroid hormone in the body, augmenting calcium and phosphorus absorption in the kidneys, which helps to form and maintain healthy bones and teeth.
ResistAid™ is a natural proprietary immune support ingredient manufactured by the Swiss life-science company Lonza. It is produced via a water based extraction patented process (US 5756098, EP 866808 and other patents) from larch trees that grow in abundance in the United States. ResistAid™ consists of the soluble fiber arabinogalactan and bioactive flavonoids, and thus has antioxidant capacity.
What Is Ubiquinol?
Ubiquinol is the reduced, active antioxidant form of Coenzyme Q10 (CoQ10). Produced naturally within the body, Ubiquinol is CoQ10 that has been converted (“reduced”) for use in the cellular energy production process. In addition to its critical role in energy production, it is the strongest lipid-soluble antioxidant, protecting the body’s cells from oxidative stress that can cause damage to proteins, lipids and DNA.
Many nutrition store shoppers know of whey protein as a mainstay in the sports nutrition, weight management and general health/wellness categories. An important, but lesser known component of whey is lactoferrin and it is key for immune health. In fact, several studies indicate lactoferrin has immune-modulating effects and, in supplement form, it is believed to support a healthy immune system.
Chondroitin remains one of the best-known supplements not only for joint health, but also as a “natural supplement” among mass market consumers. It is often consumers’ singular entry point into consuming condition-specific dietary supplements as part of normal preventative, self-care regimens.