1. What is the importance of vitamin D in the body?
Vitamin D is a fat-soluble nutrient that requires conversion in the liver and kidneys to form the physiologically active form of vitamin D known as calcitriol. Active vitamin D functions as a steroid hormone in the body, augmenting calcium and phosphorus absorption in the kidneys, which helps to form and maintain healthy bones and teeth.

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ResistAid™ is a natural proprietary immune support ingredient manufactured by the Swiss life-science company Lonza.  It is produced via a water based extraction patented process (US 5756098, EP 866808 and other patents) from larch trees that grow in abundance in the United States. ResistAid™ consists of the soluble fiber arabinogalactan and bioactive flavonoids, and thus has antioxidant capacity.

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Kaneka QH UbiquinolTM

What Is Ubiquinol?
Ubiquinol is the reduced, active antioxidant form of Coenzyme Q10 (CoQ10). Produced naturally within the body, Ubiquinol is CoQ10 that has been converted (“reduced”) for use in the cellular energy production process. In addition to its critical role in energy production, it is the strongest lipid-soluble antioxidant, protecting the body’s cells from oxidative stress that can cause damage to proteins, lipids and DNA.

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Bones are not inert structures, like the beams or pillars of your house. They are dynamic living tissue that requires a wide range of nutrients for optimal health—and not just minerals like calcium.

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Q. What are the recommended macronutrient needs of school-age and preadolescent children? And why are certain healthy fats important in children’s nutrition?

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Many nutrition store shoppers know of whey protein as a mainstay in the sports nutrition, weight management and general health/wellness categories. An important, but lesser known component of whey is lactoferrin and it is key for immune health. In fact, several studies indicate lactoferrin has immune-modulating effects and, in supplement form, it is believed to support a healthy immune system.

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Chondroitin remains one of the best-known supplements not only for joint health, but also as a “natural supplement” among mass market consumers. It is often consumers’ singular entry point into consuming condition-specific dietary supplements as part of normal preventative, self-care regimens.

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The term, “inflammation,” when used in a medical context, refers to a localized protective reaction of tissue to irritation, injury or infection, characterized by pain, redness, swelling and sometimes loss of function. The key feature here is “protective.” Inflammation is designed to protect us against infecting organisms and further damage. During inflammation white blood cells rush to the area to destroy harmful microorganisms and dead cells, preventing the spread of the irritation and permitting the injured tissue to repair itself.

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Trendsetters 
As manufacturers and marketers, companies try to follow the hot trends in the marketplace. There are a few companies within the natural products distribution channel that tend to be at the forefront of those trends within their respective categories and subcategories. Lily of the Desert is a trendsetter for the aloe vera category within the natural products channel.

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1. What is the importance of vitamin D in the body?
Vitamin D is a fat-soluble nutrient that requires conversion in the liver and kidneys to form the physiologically active form of vitamin D known as calcitriol. Active vitamin D functions as a steroid hormone in the body, augmenting calcium and phosphorus absorption in the kidneys, which helps to form and maintain healthy bones and teeth. The principal physiological function of vitamin D is to maintain normal blood levels of both calcium and phosphorus, as well as to promote bone mineralization.

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