What is vitamin B12 and what is its importance in the body?
Vitamin B12 is the most chemically complex of all the vitamins. Vitamin B12 is a collective term for a group of cobalt-containing compounds known as corrinoids. Vitamin B12 is needed for the maintenance of the nervous system, the production of energy, the synthesis of molecules such as RNA and DNA, and the production of red blood cells.

In the hot vegan protein category, there is a new offering in the mix that delivers impeccable quality, without compromising taste. This formula also includes something not contained in any other vegan protein on the market. The all new PGX® Satisfast™ Vegan Protein is the only product that combines the health benefits of PGX with 100% organic vegan protein, providing a sense of fullness without adding excess calories.

Q: Mothers (and now science) have instilled the importance of eating green foods. Why?

ResistAid™ is a proprietary natural immune support ingredient manufactured by the Swiss life-science company Lonza. It is produced via a patented water-based extraction process (US 5756098, EP 866808 and other patents) from larch trees that grow in abundance in the United States.

Carnipure™ is the premium grade of L-carnitine manufactured by the Swiss life-science company Lonza. The Carnipure™ brand and quality seal stand for expertise and high reputation in the production of quality nutrition products. L-carnitine, which plays an important role in energy metabolism, is essential for transporting long-chain fatty acids across the mitochondrial membrane for subsequent fat breakdown and energy generation1,2.

The Historical Herb
As legend has it, 1,400 years ago, during the Sui Dynasty, the ominous wailing of a man could be heard in the dead of night. When local peasants investigated the source of the wailing, they found a strange plant growing high in the mountains—a plant with glowing flowers and a root that resembled a human being.

Without question, one of the most important dietary supplement categories in North America today is fish oils. As a result, it is a very competitive situation as all of the manufacturers claim their product is the best in order to carve out a share of the marketplace. Often, the retailer is left in the middle, wondering how to effectively evaluate the myriad of fish oil products and their claims. To help with this evaluation, here are some answers to common questions I am frequently asked about fish oil quality.

­­Q: What is the importance of protein for serious athletes?    

A: Serious athletes need protein to help build lean muscle, support muscle growth and development, and elicit rapid muscle repair since they are continually pushing their bodies to the edge.

I’m always asked by parents, “What supplements can I give my kids?” They know their kids are existing on peanut butter and jelly sandwiches, hot dogs, pizza and French fries in spite of their best efforts. And they know that nutrients are missing. I’ve had parents buy supplements they have to crush and hide in applesauce, liquid fish oils that their children gagged on, and capsules that had to be opened up and disguised for consumption.