Brattleboro, VT—More American families than ever before are adding organic products to their weekly shopping lists, says the Organic Trade Association (OTA). In the 2011 U.S. Families’ Organic Attitudes and Beliefs Study by the OTA, 1,300 families were polled about their feelings and buying habits when it comes to organic products. Four in 10 families said they are buying more organic foods than they were in the year prior. Of these families who have made the switch, three in 10 are brand new to the market.

Acquisitions, mergers, awards, charity work, certifications, company news and more.

News from industry food companies.

Doha, Qatar—An estimated 300 million people across the globe are suffering with asthma. Of those diagnosed, almost seven million are American children, according to The American Academy of Allergy Asthma and Immunology.

Oslo, Norway—Studies have shown that the intake of recommended doses of folic acid (a naturally occurring B-vitamin) from the period before conception to early pregnancy can prevent neural tube birth defects. Now, Christine Roth, M.Sc., Clin.Psy.D., from the Norwegian Institute of Public Health, Oslo has led a study (published October 12, 2011 by JAMA) that investigated whether maternal use of folic acid supplements was associated with a reduced risk of severe language delay in children at age three years.

In this month's issue, you’ll find WholeFoods’ 34th Annual Retailer Survey. There’s lots of good news to report. Smaller stores, those under 2,600 square feet, which have struggled the last few years, showed signs of strength, reporting higher sales, profits and larger basket sizes. Overall, two main trends emerged from the survey.

Two recently published studies that pointed to adverse results with the consumption of dietary supplements have raised questions and concern among industry leaders. While one study indicates an association between dietary supplement intake and increased mortality risk, the other suggests that supplementation with vitamin E significantly increased the risk of prostate cancer among healthy men. Many experts believe otherwise. Here are some insights that bring the shortcomings of these studies into the limelight.

Santa Cruz, CA—Supplement maker Rainbow Light marked its 30th anniversary this year, and kicked off the celebrations in March with a festive Expo West booth and later a private party for its employees in Santa Cruz. Founder and president Linda Kahler recalls this festive event and says, “It’s pretty important to step back and take a moment to look at our achievements.”

Promotions, new hires, retirements and more.

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