Tip of the Month

There are three areas in which businesses compete; people, product and place. Investing in one area takes pressure off the other two. If you pay your nutrition staff well, for example, you can spend less on your physical space. Here’s a story about Frances, one retailer who—even though she leases her space—decided to invest in her store and reaped record sales.

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online

As I began researching the social media world looking for retailer opportunities, I quickly discovered many new ways to communicate directly with customers and save marketing dollars at the same time.

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bread and pasta

Many independent natural products retailers are breathing a sigh of relief because gluten-free foods are boosting sales as the economy cuts customer counts. Life is good again, at least for a while...

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web sites

I can remember 12 years ago, there was a buzz about the coming of an “information highway” that would change how we do business. Then, all of a sudden, a line listing was added to my budget for Internet and web services.

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shopping cart

“Avast, me hearties! Beware the health pirates!”

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woman holding sign

Good advertising is a necessary part of a successful business, but don’t think that advertising only entails out-of-store promotions.

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stack of cards

Tesco is the world leader in customer loyalty programs, with its Clubcard, and owns dunnhumby, the world’s largest customer-loyalty analyst. For example, dunnhumby provides customer-loyalty analysis to Kroger, the second-largest U.S. grocer (after Wal-Mart), with 2,500 supermarkets.

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identity theft

As a business owner, you should consider your Employer Identification Number (EIN) as the Social Security number used to identify your business entity.

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graph

If this economic downturn is like previous ones, the weak will get weaker while the strong get stronger.In recessions, companies with lots of cash tend to do better than companies with lots of debt, because they can step up to the plate to take advantage of fire-sale opportunities on undervalued assets like real estate.

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shopping cart

A great joint promotion proves that one plus one equals six and sometimes more...

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