The natural products industry is filled with stories of people who have tried to leave it, but who never quite succeed. When, in the 1980s, John Mackey and then-president Peter Roy decided that Whole Foods Markets would be a national chain, the duo approached the largest natural products retailers...
Local publicity sells, and now more than ever, it is extremely important to effectively market yourself and your products to local media. Building relationships with media in your region can help turn you into a local “media darling,” someone journalists can count on and consumers love.
Surely at some point during a shopping experience, you have walked into a store, only to be ignored by the sales staff. In these situations, you can’t help but wonder, “Does this person want my business?”
There are three areas in which businesses compete; people, product and place. Investing in one area takes pressure off the other two. If you pay your nutrition staff well, for example, you can spend less on your physical space. Here’s a story about Frances, one retailer who—even though she leases her space—decided to invest in her store and reaped record sales.
I can remember 12 years ago, there was a buzz about the coming of an “information highway” that would change how we do business. Then, all of a sudden, a line listing was added to my budget for Internet and web services.