April. Your taxes are done. Flu season’s over, and supplement sales are cooling down. Unless your store is located in a summer tourist area, you are facing relatively lower sales over the next few months. This might be a good time to take advantage of the lull and improve your merchandising plan.
In a day and age where Wendy’s, Burger King and McDonald’s commercials rule the air, one man strives to make a difference. Sid Lerner, famously known for his “Squeeze the Charmin” commercials, resurrected the idea of “Meatless Mondays.”
How do you create an effective end cap? Here are a few tips.
1. An end cap is promotional, so you should refresh it at least once per month.
2. Pick your theme first, like “Heart Health Month” for February.
3. Use a visual design concept based on the theme, such as pink hearts, to increase “wow” factor.
4. Less is more. Select fewer products, and stock them deeper than usual.
No one likes to be kept waiting, especially a customer. Checking-out is an experience just as important as a customer entering your store; you want to make great first and last impressions so your customers keep coming back.
In this month's issue, you’ll find WholeFoods’ 34th Annual Retailer Survey. There’s lots of good news to report. Smaller stores, those under 2,600 square feet, which have struggled the last few years, showed signs of strength, reporting higher sales, profits and larger basket sizes. Overall, two main trends emerged from the survey.
Nothing is more frustrating than managing staff members who cut corners, do the bare minimum and contribute little to the team. You can’t force your workers to be as passionate as you are about your business, but you can do a lot to motivate them.
How can you attract Hispanic shoppers? For insight, I spoke with Sue Hamby, Ph.D., owner of Discover Natural Foods, in Temple, TX, a 3,000-square-foot store focusing on vitamins, supplements and natural foods. Dr. Hamby realized that her trade area had become so diverse; she needed a culturally relevant marketing plan, and began to research the Hispanic market.
As you think about your future, you may be wondering what your store is worth. When it comes time to sell, if you are realistic about value, you’re more likely to succeed. Many natural products retailers I know run into trouble because they confuse the emotional value their stores hold for them personally with the dollars-and-cents value in the eyes of the buyer.
The business world is competitive and marketing is everything. Promoting your store is crucial to drawing in consumers and developing your reputation. Advertising and marketing don’t always have to put a strain on your budget; there are cost efficient ways of promoting your store that can really make a difference in your consumer relations.